SEO/PPC Competitor Research API

SEO/PPC Competitor Research API allows to get competitor and keyword statistics from organic and paid search results in a convenient form.

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Errors

HTTP codeError message
403Empty balance
403License expired

Domain overview (selected database)

Description

This method returns the keyword statistics for organic or paid traffic for the selected database.

Request format

GET https://api4.seranking.com/research/{source}/overview/?domain=domain.com

Request parameters

NameRequiredDescription
sourceYesAlpha-2 code of the country you’re checking
domainYesDomain
with_subdomainsNo1 – take subdomains into account (by default)
0 – not take subdomains into account

Result

If successful, the server returns the keyword statistics for organic or paid traffic for the selected database.

Example

{
“source”: “us”,
“organic”: {
“base_domain”:”domain.com”,
“keywords_new_count”:182,
“keywords_up_count”:292,
“keywords_equal_count”:55,
“keywords_lost_count”:282,
“top11_20”:127,
“top51_100”:331,
“keywords_down_count”:558,
“top1_5”:25,
“top21_50”:270,
“top6_10”:52,
“keywords_count”:790,
“traffic_sum”:3149,
“price_sum”: 23167.97,
“year”:2022,
“month”:8
},
“adv”: {
“base_domain”: “domain.com”,
“keywords_new_count”:91,
“keywords_up_count”:17,
“keywords_equal_count”:18,
“keywords_lost_count”:62,
“top11_20” 0,
“top1_2”:53,
“top51_100”:0,
“keywords_down_count”:76,
“top1_5”:121,
“top21_50”:0,
“top3_5”:68,
“top6_8”:19,
“top9_11”:0,
“top6_10”:19,
“keywords_count”:140,
“traffic_sum”:2968,
“price_sum”:17795.26,
“year”:2022,
“month”:8
}
}

Response parameters

NameDescription
sourceAlpha-2 code of the country you’re checking
organicOrganic traffic data
avdPaid traffic data
base_domainBase domain
keywords_countTotal number of keywords
traffic_sumTraffic forecast
price_sumCost estimate
top1_5 Total number of keywords ranked 1-5
top6_10 Total number of keywords ranked 6-10
top11_20 Total number of keywords ranked 11-20
top1_2 Total number of keywords ranked 1, 2 (for paid traffic)
top3_5 Total number of keywords ranked 3, 4, 5 (for paid traffic)
top6_8 Total number of keywords ranked 6, 7, 8 (for paid traffic)
top9_11Total number of keywords ranked 9, 10, 11 (for paid traffic)
keywords_new_countTotal number of new keywords
keywords_lost_count
Total number of keywords dropped from SERPs
keyword_equal_countRanking positions are unchanged
keywords_up_countRanking position rise
keywords_down_countRanking position drop
yearYear
monthMonth

Errors

HTTP codeError message
400Invalid domain
404Invalid source

Domain overview (history)

Description

The method allows to get historical data on parameters (number of keywords, clicks, cost) for organic or paid traffic.

Request format

GET https://api4.seranking.com/research/{source}/overview/history/?domain=domain.com&type=organic

Request parameters

NameRequiredDescription
sourceYesAlpha-2 code of the country you’re checking
domainYesDomain
typeNo organic – organic traffic data (default) adv – paid traffic data

Result

If successful, the server returns historical data on certain parameters for organic or paid traffic.

Example

[
{
“keywords_count”:51,
“traffic_sum”:184,
“price_sum”:1095.87,
“year”:2016,
“month”:9,
“top1_2”:13,
“top3_5”:18,
“top6_8”:20,
“top9_11”:0
},

]

Response parameters

NameDescription
keywords_countNumber of keywords
traffic_sumTraffic forecast
price_sumCost estimate
yearYear
monthMonth
top1_5
Total number of keywords ranked 1-5
top6_10
Total number of keywords ranked 6-10
top11_20
Total number of keywords ranked 11-20
top21_50Total number of keywords ranked 21-50
top51_100Total number of keywords ranked 51-100
top1_2
Total number of keywords ranked 1, 2 (for paid traffic)
top3_5
Total number of keywords ranked 3, 4, 5 (for paid traffic)
top6_8
Total number of keywords ranked 6, 7, 8 (for paid traffic)
top9_11
Total number of keywords ranked 9, 10, 11 (for paid traffic)

Errors

HTTP codeError message
400Invalid domain
404Invalid source

Domain keywords

Description

This method allows to get a list of keywords for a domain.

Request format

GET https://api4.seranking.com/research/{source}/keywords/?domain=domain.com&type=organic&order_field=position&order_type=desc&cols=position,prev_pos

Request parameters

NameRequiredDescription
sourceYesAlpha-2 code of the country you’re checking
domainYesDomain
typeNo organic – organic traffic data (default) adv – paid traffic data
order_fieldNoSort field (traffic by default)
order_typeNoasc or desc (by default)
pageNoResults page (by default – 1)
limitNo Number of elements (by default – 100, max. 1000)
colsNo List of return values (comma-separated)
pos_changeNoPosition change filter.

up – position growth
down – position drop
new – new in the SERP
lost – dropped out of the SERP
same – positions have not changed

Result

If successful, the server returns a list of keywords for a domain and its parameters.

Example

[
{
“keyword”:”seranking.com”,
“position”:1,
“prev_pos”:1,
“volume”:10,
“cpc”:0.00,
“competition”:0.00,
“url”:”https://seranking.com/”,
“total_sites”:88,
“traffic”:3,
“traffic_percent”:11.11,
“price”:0
},

]

Response parameters

NameDescription
keywordKeyword
positionPosition
prev_pos Position in the previous month
volumeVolume
cpcCPC
competitionCompetition
urlURL
total_sitesTotal number of sites for query
trafficTraffic
traffic_percentTraffic share
priceCost

For paid traffic (type=adv), you get information about the ad in addition to the parameters above.

Example

[
{
“keyword”:”nyc hotels”,
“position”:4,
“prev_pos”:4,
“volume”:550000,
“cpc”:3.75,
“competition”:0.16,
“url”:”https://www.booking.com/city/us/new-york.html”,
“total_sites”:851000000,
“traffic”:11000,
“traffic_percent”:0.96,
“price”:41250,
“block”:”top”,
“snippet_num”:579,
“snippets_count”:1,
“snippet_title”:”Hotels in New York, NY | Lowest Price Guarantee.‎”,
“snippet_description”:”Book your Hotel in New York NY online. No reservation costs. Great rates. 24/7 Customer Service. Hotels. Secure Booking. Villas. Hostels. No Booking Fees. Best Price Guarantee.”,
“snippet_display_url”:”www.booking.com/city/us/new-york.html”
},

]
block top | bottom – ad type
snippet_numAd number
snippets_countNumber of ads
snippet_titleAd title
snippet_descriptionAd text
snippet_display_urlDisplay ad URL

Errors

HTTP codeError message
400Invalid domain
400Invalid source
400Incorrect order
400Row limit exceeded

Paid ads for keyword

Description

The method allows to get an overview of paid ads for a keyword.

Request format

GET https://api4.seranking.com/research/{source}/advertising/?keyword=seo

Request parameters

NameRequiredDescription
keywordYesKeyword
fromNo Year and month of the beginning of the period (2017-01)
toNo Year and month of the end of the period (2018-12)
pageNo Results page (by default – 1)
limitNo Number of elements (by default – 100, maximum 100)

Result

If successful, the server returns an overview of paid ads for a keyword.

Example

[
{
“domain”:”hotels.com”,
“ads_count”:19,
“keywords_count”:78972,
“traffic_sum”:3565364,
“price_sum”:10411189,
“snippets”:
{
2018-11:
{
“position”:2,
“snippet_title”:”Booking | Hotels.com‎”,
“snippet_description”:”Stay 10 nights & get 1 free! Redeem your reward night anytime, anywhere. Last Minute Hotel Deals. Exclusive Deals. Photos & Reviews. Price Guarantee. Earn Free Hotel Nights. Guest Reviews. No Cancellation Fees. Travel Guides. Luxury Hotels. Budget Hotels.”,
“snippet_display_url”:”www.hotels.com/”,
“snippet_count”:1,
“url”:”https://www.hotels.com/”
},

}
},

]

Response parameters

NameDescription
domainDomain
ads_countNumber of ads
keywords_countNumber of keywords
traffic_sumTraffic
price_sumBudget
snippets List of ads of a domain
snippet_numAd number
snippets_countNumber of ads
snippet_titleAd title
snippet_descriptionAd text
snippet_display_urlDisplay ad URL
urlLink

Errors

HTTP codeError message
400Invalid domain
400Invalid source
400Row limit exceeded

Paid ads for domain

Description

The method allows to get an overview of paid ads for a domain.

Request format

GET https://api4.seranking.com/research/{source}/advertising/?domain=booking.com

Request parameters

NameRequiredDescription
domainYesDomain
fromNo Year and month of the beginning of the period (2017-01)
toNo Year and month of the end of the period (2018-12)
pageNo Results page (by default – 1)
limitNo Number of elements (by default – 100, maximum 100)

Result

If successful, the server returns an overview of paid ads for a domain.

Example

[{
“keyword”:”locanda vivaldi venice”,
“ads_count”:24,
“competition”:0.39,
“cpc”:5.64,
“volume”:100,
“traffic”:47.9,
“traffic_percent”:0.51,
“snippets”:
{
2017-01:
{
“position”:2,
“snippet_title”:”Locanda Vivaldi, Venice – Booking.com‎”,
“snippet_description:”Book at Locanda Vivaldi, Venice. No reservation costs. Great rates Amenities: Free Wifi, Non Smoking Rooms, 24 Hour Front Desk, Air Conditioning”,
“snippet_display_url”:”www.booking.com/hotel/it/locanda-vivaldi.en.html?a”,
“snippet_count”:1,
“url”:”http://www.booking.com/hotel/it/locanda-vivaldi.en.html?aid=311088″
},
,

]

Response parameters

NameDescription
keywordKeyword
ads_countNumber of ads in total
volumeVolume
cpcCPC
competitionCompetition
urlURL
trafficTraffic
traffic_percentTraffic share
snippets List of ads of a domain
snippet_count Number of ads of a domain
snippet_titleAd title
snippet_descriptionAd text
snippet_display_url Displayed ad URL
urlLink

Errors

HTTP codeError message
400Row limit exceeded
400Invalid keyword
400Invalid source

Competitors

Description

The method allows to get a list of competitor domains (maximum 500).

Request format

GET https://api4.seranking.com/research/{source}/competitors?domain=booking.com&type=adv

Request parameters

NameRequiredDescription
domainYesDomain
typeNo organic – organic traffic data (default)
adv – paid traffic data
big_playersNo 0 – hide major players (by default)
1 – show major players
statsNo 0 – only the list of domains and the number of common keywords (by default)
1 – extra parameters

Result

If successful, the server returns a list of competitor domains.

Example

[
{
“domain”:”tripadvisor.com”,
“common_keywords”:1076
},

]

..stats=1

[
{
“domain”:”tripadvisor.com”,
“common_keywords”:1076,
“total_keywords”:2084,
“missing_keywords”:5450,
“traffic_sum”:291,
“price_sum”:40.12,
},

]

Response parameters

NameDescription
domainCompetitor domain
common_keywords Keywords used both by the analyzed site and its competitors
total_keywords The total number of keywords for which competitors rank for on Google’s top 100
missing_keywordsThe keywords your competitors rank for in the top 100 Google search results that the analyzed website does not use or uses but without any search engine visibility
traffic_sum Estimated traffic volume for a site with existing keywords. It’s calculated by the formula of the expected CTR (click-through rate), volume and current positions
price_sum Estimated monthly cost of selected ads based on the number of keywords, their cost and traffic

Errors

HTTP codeError message
400Invalid domain
400Invalid source

Domain comparison

Description

The method allows to get a list of keywords for two domains.

Request format

GET https://api4.seranking.com/research/{source}/competitors/compare?domain=booking.com&compare=google.com&type=adv

Request parameters

NameRequiredDescription
domainYesDomain
compareYesCompetitor domain
typeNo organic – organic traffic data (default) adv – paid traffic data
cols
No List of return values (comma-separated)
pageNo Results page (by default – 1)
limitNo Number of elements (by default – 100, maximum 1000)
diffNo 0 – common keywords for domain and compare domains (by default)
1 – keywords for compare domain that are missing for domain

Result

If successful, the server returns a list of keywords for two domains.

Example

[
{
“keyword”: “haworth hotel holland mi”,
“volume”: 10,
“cpc”: 3.01,
“competition”: 0.38,
“difficulty”: 5,
“total_sites”: 94,
“position”: 4,
“url”: “https://www.booking.com/hotel/us/haworth-inn-center.html”,
“price”: 2.44,
“traffic”: 0.81,
“compare_position”: 5,
“compare_url”: “https://www.hotels.com/ho576868/haworth/”,
“compare_price”: 1.84,
“compare_traffic”: 0.61
},

]

Response parameters

NameDescription
keywordAnalyzed keyword
positionPosition
volume Monthly number of Google searches that occur for the specified keyword
cpcCPC (Cost per Click)
competitionCompetition
difficultyKeyword difficulty
urlURL of the page that is ranked on Google for the specified keyword
total_sitesTotal number of sites for the query
trafficTraffic
priceCost
compare_positionPosition of the compared domain
compare_url Page URL of the compared domain
compare_price Traffic cost of the compared domain
compare_traffic Traffic of the compared domain

Errors

HTTP codeError message
400Invalid domain
400Invalid source