Become a Certified SEO Expert with SE Ranking
Boost your professional standing with SE Ranking’s certification program
Industry-Recognized Credentials
Stand out with a certification developed by SE Ranking in partnership with Boulder SEO Marketing agency and reviewed by leading SEO experts. Designed to reflect real-world challenges, it validates your expertise and commitment to excellence.
Enhanced Visibility
Gain prominence by getting listed in our Agency Catalog, attracting more clients and business opportunities as a result.
Comprehensive Skill Assessment
Ensure your team is proficient in SEO, SE Ranking’s toolkit, and client management to drive exceptional results and efficiency.
Who's this exam for?
This exam was developed for digital marketing agencies that aim to assess and enhance their team's proficiency in SEO, SE Ranking tools and features, and client management capabilities, ensuring exceptional results, improved efficiency, and consistent service quality.
What does this exam certify?
By passing this exam, you demonstrate your team's proficiency in SEO, SE Ranking’s toolkit, and client management, making sure your agency delivers top-notch results and maintains a high standard of service quality.
Exam Format
Passing Percentage
Duration
Exam languages available
Certification Validity
Price
What you'll be tested on
SEO and Digital Marketing Fundamentals
Assess your grasp of core optimization principles, technical performance standards, and the latest industry trends.
SE Ranking Platform Proficiency
Evaluate your ability to leverage our comprehensive suite of tools—from granular keyword research and competitor analysis to advanced technical audits, backlink monitoring, and AI search visibility tracking.
Client Management and Communication
Validate the high-level professional skills needed to set realistic expectations, demonstrate tangible ROI, and maintain transparent, high-trust partnerships.
Preparation Strategies and Curated Learning Resources
To succeed in this open-book exam, you’ll need to bridge the gap between theory and practice. We’ve provided the following resources to help you prepare effectively and to support you throughout the assessment.
Getting Started with SE Ranking: Core Tools & Features
This comprehensive deep dive of SE Ranking provides the essential technical foundation for managing individual SEO projects, covering the entire lifecycle from discovery to optimization.
Getting Started with SE Ranking: Agency Tools & Features
Tailored for scale, this agency-specific course explores multi-project management, client seat distribution, the implementation of customized white-label workflows, and more within the SE Ranking ecosystem.
Help Center
Your primary technical manual for using SE Ranking. This repository contains step-by-step documentation, API guides, and troubleshooting tutorials for every tool and feature within the platform.
SE Ranking Blog
A high-frequency resource for staying current with search engine updates, data-driven studies on AI developments, tool and feature deep dives, as well as emerging optimization tactics.
Expert Webinars and Workshops
Featuring live sessions with industry leaders who discuss advanced strategies and best practices, alongside hands-on training from our team for personalized feedback and effective platform implementation.
SE Ranking on YouTube
The SE Ranking YouTube channel is packed with video tutorials, webinars, and expert interviews, providing visual and easy-to-follow content. It's an excellent resource for learning on the go, offering tips and tricks on using SE Ranking tools and staying updated with the latest industry trends.
Reaffirm your commitment to excellence in SEO. Get certified and transform your agency's capabilities
How much does the certification exam cost?
The certification exam is free of charge. This makes it accessible to everyone interested in validating their SEO skills and enhancing their professional credentials without any financial burden.
How do I prepare for the SE Ranking certification exam?
Leverage the preparation materials provided, such as the Help Center, blog, academy, YouTube channel, webinars, and workshops. These resources offer comprehensive guides, tutorials, and expert insights to help you understand the exam content thoroughly.
Do I need an active SE Ranking account to take the exam?
Yes, an active SE Ranking account is required to take the exam. This ensures that you have full access to all SE Ranking tools and features necessary for the certification process.
How long is the certification valid?
The certification is valid for one year. After this period, you will need to retake the exam to ensure your knowledge and skills remain up-to-date with the latest SEO practices and SE Ranking tools.
In what languages is this exam offered?
The exam is available in English.
What does the exam cover and are certain topics more important than others?
The exam covers SEO and Digital Marketing Proficiency (25%), SE Ranking Tools Proficiency (50%), and Client Management and Communication Skills (25%). This distribution ensures a comprehensive assessment of your abilities in critical areas.
How many questions is the exam?
The exam consists of 60 multiple-choice questions. These questions are designed to thoroughly evaluate your understanding and proficiency in the covered topics.
What is the passing grade for the exam?
The passing grade is 80%. This ensures that only those with a solid grasp of the material receive certification, maintaining the high standards of the program.
How long does the exam take?
You have 120 minutes to complete the 60-question exam. This time frame is designed to be sufficient for you to demonstrate your knowledge without undue pressure.
What if I fail the exam?
You can retake the test 7 days after a failed attempt.
How is the exam created?
The SE Ranking Certification Exam was created by SE Ranking team in partnership with Boulder SEO Marketing agency. To ensure accuracy and industry relevance, it was reviewed by leading SEO professionals Carlos Sánchez, Patrick Heijmans, and Connor Wilkins.