Website Competitor Analysis Tool
Run a complete website competitor analysis and see how your rivals perform in SEO, PPC, and AI search. Find their traffic sources, top content, and strategy gaps
Run your first check now. No sign-up or credit card required. Free for 14 days.
Trusted by 40,000+ agencies
Master Generative Engine Optimization by tracking competitor visibility in AI search
Go beyond monitoring. Use AI search competitive analysis tools to detect prompts and keywords that surface rivals in AI answers and replace their mentions with yours
Competitive analysis for AI search engines
Analyze how your competitors show up in AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini
Measure how visible any competitor is across AI answers
Identify when AI search engines mention or cite specific rivals
Inspect prompts and AI answers that trigger competitor mentions
Benchmark multiple competitors to see their AI visibility gaps
Monitor changes over time to spot trends and new opportunities
Get an overview of competitor site visits in one click
Review rival paid and organic campaigns to see their dynamics
Monthly clicks estimated with AI
Top-performing competitor keywords and pages
Competitors' traffic cost
The biggest Database in the US
- Americas428M
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USA 144M -
Canada 46M
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- Europe1.1B
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Germany 64M -
United Kingdom 106M
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- Asia453M
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UAE 18M -
Japan 21M
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Bring competitor data into your own tools and workflows
Pull competitor traffic, keyword, and AI visibility data directly via API or access it live inside Claude, ChatGPT, or any AI assistant via MCP
Competitor data without the manual pull
Access traffic estimates, keyword gaps, backlink data, and AI search visibility metrics for any domain directly via SE Ranking API.
Competitive reporting built for your clients
Connect competitor intelligence to Data Studio or AgencyAnalytics and build side-by-side dashboards that tell a clear story for every stakeholder.
Automated competitor workflows
Track competitor movements across multiple client projects and build custom scenarios via Make.com, n8n, or Zapier to get alerted when something shifts.
Ask your AI assistant about any competitor
Connect via MCP and query live competitor data directly inside Claude, ChatGPT, Gemini, or any AI assistant you already use.
Access complete data on your competitors’ keywords
Our competitor keyword checker module allows you to find competitors' keywords, analyze their SEO metrics, and compare them to yours.
Keyword rankings, new and lost keyword statistics
Search volume and keyword difficulty
CPC and number of advertisers
Estimated cost per target keyword
Search results overview by country
Turn SEO competitor analysis insights into an actionable plan
Avoid guesswork and focus on what moves the needle. Identify keyword opportunities, content gaps, and use competitive SEO analysis to build a solid growth strategy.
Spot competitors that entered the top 10 or made big ranking jumps
Discover new pages and keywords competitors started ranking for
Identify where your pages or keywords lag behind competitors
Flag content quality gaps using Content Score benchmarks
Find pages with lower CTRs compared to SERP rivals
Unlock your SEO & PPC competitors’ secrets and surpass them with SE Ranking!
Discover how much traffic your rivals attract, the keywords they target, and the ads they run. Use this data to climb to the top of the SERPs.
What is SEO competitor website analysis?
Competitor website analysis is a process in which you examine your website competitors to understand their online strategies, strengths, and weaknesses. To begin, identify the main competitors ranking against you in search. Then, review their organic and paid traffic, keywords they target in SEO and PPC campaigns, backlinks as well as ads. Our competitor website analysis tool collects all this PPC and SEO competition data and much more and displays it in a convenient format.
Research your website competition
Use our SEO competitor checker tool to run competitor research, find newcomers, analyze their domain authority, and compare your target keyword to your rivals’.
Find competitors in PPC and SEO
Review competitor distribution in organic and paid search
Review keyword overlaps between your and your competitors’ sites
Run a competitor keyword analysis and compare the results with your domain
Discover your PPC competitor’s most profitable ads
Conduct PPC competitor research to see what keywords your rivals targeted in their campaigns. Discover what ads work best for them and build better ones for your own campaign
Google Ads marketing campaigns
Competitive keyword ads
Monthly ad history
Get the bigger picture with historical data
Analyze dynamics metrics with our powerful competitor checker
Go back in history to February 2020
Choose any month from 2025 back to February 2020 to see historical data on your competitor’s domain and keyword evolution
Analyze competitor’s ranking changes over time
See your rival’s positions in the SERP for the selected period and get the list of keywords that increased or decreased rankings
Discover competitive pages that drove the most traffic
Find out which page of the analyzed domain ranked for a certain keyword during the selected month and use competitive tactics to enhance your promotion strategy
Spy on your competitors’ paid campaign history
Identify keywords your rivals have been targeting in their paid campaigns and review their ad history to trace copies that worked best for them
Trusted by 40,000+ businesses since 2013
User feedback drives us and spurs our innovative SEO solutions.
Flexible pricing for SE Ranking's Competitor Research Tool
Choose your ideal pricing plan, request a custom quote, or test this tool out with a free trial.
From
- Rank tracking across engines
- Unlimited keyword & comp. research
- Looker Studio / Matomo / GA / GSC
From
- All Core features included
- Project lifetime historical data
- API access with 300k credits
Want to outpace your competition?
Contact us for custom suggestions on how to achieve this with our tool.