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The biggest database of quality keywords for the US

Competitor Analysis Tool

Analyze rival websites and gain valuable SEO and PPC insights

Break down any website to specific details
Enter any domain name or URL and get a 360-degree view of your competitors’
organic and paid promotion strategies
Global metrics
Historical Data

Check traffic to a website with one click

View your competitors’ website traffic dynamics for organic and paid campaigns
Traffic estimate
Traffic cost
Keywords driving traffic to a website
Analyze how algorithm updates impact website traffic
Get comprehensive data on your competitors’ keywords
Compare the complete list of your competitors’ search queries and analyze their keywords against important SEO metrics, like keyword difficulty, search volume, and more
Keyword rankings, new and lost keyword statistics
Search volume and keyword difficulty
CPC and number of advertisers
Traffic estimate and cost per target keyword
Search results overview by country
Learn more
Understand your competition
Study your website’s significant competitors, find newcomers, and compare your target keyword to your rivals’
Identify your PPC and SEO competitors
Review competitor distribution in organic search and paid traffic
Analyze keyword overlaps between your website and those of your rivals
Study traffic and keyword competition between your domain and its competitors

Identify the geography of any website’s organic and paid traffic

Size up markets and competitors by segmenting their target keywords and traffic data by Country and Continent

Dive deep into global historical data

Analyze trends in your competitors’ keyword list and traffic share dynamics to make data-informed decisions on any niche
Understand where website visitors are coming from by comparing traffic shares between countries and continents
Reveal how your competitors’ target audiences evolved over time by studying changes in their traffic shares
Learn where your competitors' are focusing most of their efforts by examining their keyword list dynamics

Expand your keyword list within one ecosystem

Find a wide range of potential keyword opportunities using competitor research and Keyword Research tools
Filter and group non-targeted keywords together based on their real-time metrics using Keyword Manager
Export and add new keywords to your content plus monitor their rankings with our Keyword Rank Tracker
Discover your competitor’s most profitable ads
Conduct PPC competitor research to see what keywords your competition targeted in their campaigns. You’ll be able to discover what ads work best for them and build better ones for your own campaign
Google Ads marketing campaigns
Competitive keyword ads
Monthly ad history

Get The Bigger Picture With Historical Data

Analyze any metrics in dynamics
Get a 360-degree view of the market
See how the niche landscape has evolved over time—which players joined the race and who couldn’t stand the competition.
Repeat your rivals’ success stories
Trace your competitors’ steps all the way to the top and use their tactics to enhance your own promotion strategy.
Discover the reasons behind traffic drops
Identify the dates of the traffic plummet and spot correlations with changes implemented on the site or Google algorithms updates.
Spy on your competitors’ ads
Conduct a PPC competitive research to see what keywords your rivals have been targeting in their campaigns and which ads worked best for them.

Get the most from one of the largest databases


Not enough keyword data on your particular niche?

You can join in and expand our database with your own keywords.

Import a list of keywords and get an extensive report on each one of them.

* Available in Pro or Business plan

Flexible pricing




Unlimited no. of websites

2,500 keywords

700,000 pages for website audit




Unlimited no. of websites

1,000 keywords

250,000 pages for website audit




10 websites

250 keywords

40,000 pages for website audit

See pricing plans
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Why businesses from 150+ countries choose us? Read testimonials

Ideal SEO and PPC Tool for Professionals

When it comes to SEO, specifically competitor analysis and keyword research, SE Ranking is the go to tool for all your queries. The brand new updated dashboard (July 2020 release) provides incredible data and insights that is a beauty to look at with its new redesign. Not to forget about the backlink analysis which also had been updated and deep backlink data for your site and your competitors. The team regularly updates with new features and enhancements.

Nilpawan G.
Outstanding tool with amazing functionality

SE Ranking lets me solve all the SEO tasks in one place. I love their marketing plan that enables us to add our own tasks to be tracked as well as gives valuable tips on SEO. Also, I really enjoy their competitor research tool that shows both organic and paid traffic for any website I need. It’s priceless when you have to keep an eye on your competitors.

Eugene S.
Our Agency’s daily SEO tool

I like the Competition and Keyword Research tool very much. We can get a full rundown of everything a competitor is doing from organic to paid traffic, their keywords and we are able to compare them against our client’s websites.
They also provide a handy action plan for each client from keyword research and on-page SEO changes to backlink building, making it quick and easy to make sure all the bases are covered.

Austin F. C.
SE Ranking is really the most bang for the buck!

They offer several analysis tools and what I find very useful is that they offer a checklist for all things you need to do to upgrade your site.
Most important features are the competitor and keyword research. These tools are very extensively and thorough so you would really want to use these.
Overall, it’s just the software to use when you are a small enterprise like ourselves. 🙂

Ruud H.
Without a doubt an essential tool for our day to day work

As an International SEO Agency servicing clients in different countries and of course, different languages, SE Ranking is helping us with our clients International SEO strategies like keyword research, rank tracking and monitoring competitors across different countries.

Felipe Bazon
Join over 600,000+ users
You are in good company

More features to explore

  • Get immediate notifications when a change is made to a web page
  • Compare changes against two scanning dates
  • Understand the reasons behind rankings fluctuations
  • Analyze the target URL for the target keyword
  • Provides technical, content, link, and many other types of analysis
  • View such analyzed parameters as “passed”, “warnings” and “errors”
  • Use practical tips to solve issues and eliminate warnings
  • Add a customized widget to your website
  • Offer a free on-page SEO audit to your visitors
  • Collect info on visitors to convert them into clients
  • Analyze and group search queries that match the same website’s URL
  • Group keywords regardless of the location
  • Check the search volume right on spot
  • Easily group long-tail search queries
  • Analyze each link against 15 SEO parameters
  • Discover your and your competitors’ backlink profiles
  • Export backlinks to the Backlink Monitoring tool
  • Base your backlink profile structure on valuable SEO factors
  • Schedule automatic social media posting
  • Analyze key metrics
  • Facebook & Twitter management
  • Analyze social media user demographics
  • Customizable domain logo, header, footer, color scheme, and much more
  • Set automated or manually generated branded reports
  • Custom access to different SEO facilities
  • Use your own domain via separate personal access
  • Complete checklist with directions and tips
  • Regularly updated material
  • Custom tasks can be added
  • Track your progress
  • Analyze all of your pages against key SEO parameters
  • Compare previous crawls
  • Solve issues by following our guidelines
  • Study analyzed parameters categorized as “passed”, “warnings” and “errors”