Competitor Analysis Tool
Run competitor website analysis, analyze traffic fluctuations, and discover content gaps
Try it for free
Break down any website to specific details
Enter any domain or URL and dive into behind-the-scene
organic and paid promotion strategies
organic and paid promotion strategies
Traffic 
Keywords 
Unlock your SEO & PPC competitors’ secrets and surpass them with SE Ranking!
Discover how much traffic your rivals attract, the keywords they target, and the ads they run. Use this data to climb to the top of the SERPs.
Access complete data on your competitors’ keywords
Our competitor keyword checker module allows you to find competitors' keywords, analyze their SEO metrics, and compare them to yours.
Keyword rankings, new and lost keyword statistics
Search volume and keyword difficulty
CPC and number of advertisers
Estimated cost per target keyword
Search results overview by country
SEO fundamentalsWhat is SEO competitor website analysis?
Competitor website analysis is a process in which you examine your website competitors to understand their online strategies, strengths, and weaknesses. To begin, identify the main competitors ranking against you in search. Then, review their organic and paid traffic, keywords they target in SEO and PPC campaigns, backlinks as well as ads. Our competitor website analysis tool collects all this PPC and SEO competition data and much more and displays it in a convenient format.
Research your website competition
Use our SEO competitor checker tool to run competitor research, find newcomers, analyze their domain authority, and compare your target keyword to your rivals’.
Get the bigger picture with historical data
Analyze dynamics metrics with our powerful competitor checker
Go back in history to February 2020
Choose any month from 2025 back to February 2020 to see historical data on your competitor’s domain and keyword evolution.
Analyze competitor’s ranking changes over time
See your rival’s positions in the SERP for the selected period and get the list of keywords that increased or decreased rankings.
Discover competitive pages that drove the most traffic
Find out which page of the analyzed domain ranked for a certain keyword during the selected month and use competitive tactics to enhance your promotion strategy.
Spy on your competitors’ paid campaign history
Identify keywords your rivals have been targeting in their paid campaigns and review their ad history to trace copies that worked best for them.
The biggest Data Base in US
Keywords
Domains
Backlinks
1.3B
Americas
USA
576M
Canada
474M
526M
Asia
Philippines
45M
United Arab Emirates
30M
3.1B
Europe
United Kingdom
727M
Germany
659M
428M
AmericaS
USA
144M
Canada
46M
453M
Asia
India
52M
Singapore
32M
1.1B
Europe
United Kingdom
106M
Germany
64M
2.9T
Backlinks Indexed
357M
Domains indexed
6B
Pages Crawled Daily
2.9T
357M
6B
Want to outpace your competition?
Contact us for custom suggestions on how to achieve this with our tool.
Flexible pricing for SE Ranking's Competitor Research Tool
Choose your ideal pricing plan, request a custom quote, or test this tool out with a free trial.
Essential
$65.00
/month
50 Domain/URL checks per day
Up to 5 projects
- 500 keywords for Rank Tracker
- 100,000 pages for Website Audit
- Backlink Gap Analyzer
Pro
Most popular
From
$119.00
/month
100 Domain/URL checks per day
All Essential features with extended limits
- from 2000 keywords for Rank Tracker
- from 250,000 pages for Website Audit
- User seats
Business
From
$259.00
/month
300 Domain/URL checks per day
All Pro features with extended limits
- from 5000 keywords for Rank Tracker
- from 1,000,000 pages for Website Audit
- API access
4.2
4.8
4.7
4.7
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