Marketers always keep looking for new more efficient ways of promoting their brand but often ignore SEO-related opportunities. Learn how introducing SEO to your marketing mix can help you gain visibility in search and build a sustainable acquisition strategy.
Outreach email templates get buried in the inbox. Phil Forbes shares his recipe of irresistible outreach emails that won't get unnoticed. You'll need a dash of humor, social media spying skills, a catchy subject line, and a few more ingredients. Read the post to learn how to create an email that goes against that grain, and reap the benefits.
Which HTML tags and attributes matter when it comes to website promotion and SEO? Why do you need them and how should they be used? We went through every HTML tag and their attributes to put together a list of the most important ones SEOs and digital marketers must know about in their work.
A good CMS should be easy to use, versatile, scalable and SEO-friendly. In this post, we’ll figure out what makes the best CMS for SEO and which popular platforms do better than others for websites that mostly rely on organic traffic.
Got a website but Google doesn’t know about it yet? The sooner you take SEO into account, the faster you’ll get the results you need, and save a fortune in the process. Find out how to detect technical issues on your site, how to optimize content and pages for people and search engines, and how to plan your link-building campaign.
Learn how to fix common sitemap errors to get the Success status in your Google Search Console. Also, find out how to get the most out of your sitemap by removing trash pages and adding worthy pages you may have missed.
Most of the time search robots explore your site by naturally following links. Still, if you want crawlers to find all your website pages that matter, you'd better use an XML sitemap. Learn which pages to include in your sitemap, which is the easiest way to create one and how to submit your sitemap to Google.
Redirects are a basic SEO technique that plays an essential role in website optimization. In this article, we will discuss the types of redirects, when you should use them, and things you should take into account when implementing them.