SEO Insights
Integrating SEO into your marketing DNA
May 13, 2021 11 min read

Marketers always keep looking for new more efficient ways of promoting their brand but often ignore SEO-related opportunities. Learn how introducing SEO to your marketing mix can help you gain visibility in search and build a sustainable acquisition strategy.

Svetlana Shchehel
SEO Insights
Creating outreach emails that get the link and build a relationship
Apr 30, 2021 13 min read

Outreach email templates get buried in the inbox. Phil Forbes shares his recipe of irresistible outreach emails that won't get unnoticed. You'll need a dash of humor, social media spying skills, a catchy subject line, and a few more ingredients. Read the post to learn how to create an email that goes against that grain, and reap the benefits.

Phil Forbes
SEO Insights
HTML tags you can’t do without in 2021
Apr 27, 2021 61 min read

Which HTML tags and attributes matter when it comes to website promotion and SEO? Why do you need them and how should they be used? We went through every HTML tag and their attributes to put together a list of the most important ones SEOs and digital marketers must know about in their work.

Andrew Zarudnyi
SEO Insights
Hreflang: Full guide for newbies
Apr 13, 2021 18 min read

If you are planning to manage content in multiple languages for your global visitors, focus on implementing hreflang attributes. Learn how to set up hreflang and help users find the right language versions of your page.

Maria Yefimenko
SEO Insights
In search of the right CMS for your SEO success
Apr 09, 2021 23 min read

A good CMS should be easy to use, versatile, scalable and SEO-friendly. In this post, we’ll figure out what makes the best CMS for SEO and which popular platforms do better than others for websites that mostly rely on organic traffic.

Svetlana Shchehel
SEO Insights
SEO crash course for new websites
Apr 07, 2021 28 min read

Got a website but Google doesn’t know about it yet? The sooner you take SEO into account, the faster you’ll get the results you need, and save a fortune in the process. Find out how to detect technical issues on your site, how to optimize content and pages for people and search engines, and how to plan your link-building campaign.

Andrew Zarudnyi
SEO Insights
How to create an XML sitemap: a guide to successful SEO mapping
Mar 31, 2021 23 min read

Most of the time search robots explore your site by naturally following links. Still, if you want crawlers to find all your website pages that matter, you'd better use an XML sitemap. Learn which pages to include in your sitemap, which is the easiest way to create one and how to submit your sitemap to Google.

Svetlana Shchehel
SEO Insights
The complete SEO guide to redirects
Mar 19, 2021 23 min read

Redirects are a basic SEO technique that plays an essential role in website optimization. In this article, we will discuss the types of redirects, when you should use them, and things you should take into account when implementing them.

Maria Yefimenko