The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.
Google penalties can be a big headache: they can drop your rankings in a split second or even remove your site from the index. To protect your property from a sudden traffic loss, read this guide to learn what Google penalties are, how to check if your site has any, and how to recover from them.
How do search engines learn about web pages and put them in the search results? What factors are considered when deciding on the order of web pages in the results and what you can do to maximize your chances to be in the top? Finally, what are the benefits of optimizing a website? We explain all these in our introductory post about SEO.
Even professional writers and syntax gurus make mistakes that can harm their reputation, hinder their rankings, and even cost money. If you don't have a proofreader to check after you, you can avoid common errors with the help of grammar, style, and spell checkers. Here are the top-20 tools to fix issues with English writing.
Single-page applications, websites built with a specific JavaScript framework, are delightful to users: they don’t require extra page loads after the initial one and render content locally. But search engines aren’t thrilled about that technology and might not index SPAs. In this article, we explain where do SEO obstacles for SPAs come from and how to optimize such websites.
Anyone who runs a website, from Product Managers to SEO experts, can benefit from using Google Search Console. This tool helps users evaluate their site's performance and make it stand out in Google Search results. However, the question is: how to use it most effectively? Read our comprehensive guide on the updated GSC to make the most out of its tools and reports.
Marketers always keep looking for new more efficient ways of promoting their brand but often ignore SEO-related opportunities. Learn how introducing SEO to your marketing mix can help you gain visibility in search and build a sustainable acquisition strategy.
Outreach email templates get buried in the inbox. Phil Forbes shares his recipe of irresistible outreach emails that won't get unnoticed. You'll need a dash of humor, social media spying skills, a catchy subject line, and a few more ingredients. Read the post to learn how to create an email that goes against that grain, and reap the benefits.
Which HTML tags and attributes matter when it comes to website promotion and SEO? Why do you need them and how should they be used? We went through every HTML tag and their attributes to put together a list of the most important ones SEOs and digital marketers must know about in their work.
