Clean and concise URLs have the right structure that describes what is on the page. Does your website have many of those? Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy.
Image optimization will help your web pages become more engaging to visitors and get rich snippets in the SERPs. In the article, we’re going through all the aspects of image SEO, explaining what matters most for search engines and what techniques will make your images most helpful for searchers.
Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?
The robots meta tag and the x-robots tag are used for blocking page indexing and taking control over how certain types of content are indexed. In the article, we explain the differences between these tags and their role in technical SEO.
Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.
Anyone working with a website—from agencies servicing clients to SEO professionals—has asked or been asked one big question: What keywords do I rank for? In this blog post, we’ll look at how you can find out what keywords your site ranks for and plan your next move with the help of Google Analytics, Google Search Console, and our very own SE Ranking.
When it comes to creating useful SEO reports for clients, it can be tough to decide what information should ultimately be included and how it should be presented. One thing is certain, show your clients that what you’re doing is bringing in positive results. Here we take a look at what it takes to create the perfect SEO report for clients.
2020 has turned our world upside down. To understand exactly how all of the changes we faced impacted SEO, SE Ranking reached out to 10 experts and asked them to answer 5 questions about 2020’s SEO trends. Find out how the shift toward local and online shopping impacted SEO, which new Local Pack features we can expect according to our experts, and which SERM best practices can help you win over the customers.