SEO Insights
35 Google SERP features you should monitor for better SEO
Aug 31, 2021 29 min read

In this article, we will explain 35 elements that make up a SERP and help you monitor what elements Google displays for the queries you track. Start optimizing your website content for SERP features to drive more customers and increase brand awareness.

Maria Yefimenko
SEO Insights
Dofollow vs nofollow links and their value for SEO
Aug 30, 2021 16 min read

By default, links are followed, which means that search engines can crawl, index, and take them into consideration when distributing rankings. Sometimes, you don’t need to endorse the page you’re citing, and there’s when nofollow comes in handy. In this article, we discuss how dofollow and nofollow values matter in SEO, whether in the context of backlink profiles or internal linking.

Anastasia Osypenko
SEO Insights
Google’s featured snippets: the biggest slice of the SERP pie?
Jul 31, 2021 22 min read

A featured snippet is a block of content pulled from a web page as it’s most relevant to the query and is placed in the zero position in the SERP. Do featured snippets help grow organic traffic and should you optimize for them? Learn all about their types and benefits from our article.

Anastasia Osypenko
SEO Insights
Semantic SEO: What it is and how it can boost your rankings
Jul 30, 2021 21 min read

Semantic SEO provides better results for businesses and customers in all areas: from better consistency between requests and results to a deeper understanding of what language your clients are using. Here is the overview of what semantic SEO is, how it works, and how to optimize for semantic search.

Maria Yefimenko