SEO Insights
SEO crash course for new websites
Apr 07, 2021 28 min read

Got a website but Google doesn’t know about it yet? The sooner you take SEO into account, the faster you’ll get the results you need, and save a fortune in the process. Find out how to detect technical issues on your site, how to optimize content and pages for people and search engines, and how to plan your link-building campaign.

Andrew Zarudnyi
SEO Insights
How to create an XML sitemap: a guide to successful SEO mapping
Mar 31, 2021 23 min read

Most of the time search robots explore your site by naturally following links. Still, if you want crawlers to find all your website pages that matter, you'd better use an XML sitemap. Learn which pages to include in your sitemap, which is the easiest way to create one and how to submit your sitemap to Google.

Svetlana Shchehel
SEO Insights
The complete SEO guide to redirects
Mar 19, 2021 23 min read

Redirects are a basic SEO technique that plays an essential role in website optimization. In this article, we will discuss the types of redirects, when you should use them, and things you should take into account when implementing them.

Maria Yefimenko
SEO Insights
SSL/TLS errors and ways of fixing them
Mar 18, 2021 13 min read

Website security should always be among your top priorities, and SSL/TLS protocols are what ensures the safe connection and data exchange. In this article, we explain how SSL/TLS technologies work, how to get a trusted certificate, and what versions of protocol and encryption to use.

Anastasia Osypenko
SEO Insights
Website speed and page experience: what actually matters for SEO
Feb 26, 2021 20 min read

How much does a loading speed matter for your website and how to measure it? Google switches its focus to user-centric performance metrics, making Core Web Vitals and other page experience signals an actual ranking factor. In this article, we explain how to check and improve your website’s performance and speed.

Anastasia Osypenko
SEO Insights
How to do keyword research for your website
Feb 25, 2021 46 min read

Knowing the basic principles of keyword research and being aware of the tools that can help you put it together, you’ll be able to streamline the entire website promotion process and make it more efficient. What is your approach to putting together a list of keywords to target on your website?

Andrew Zarudnyi
SEO Insights
5 Ways AI-Powered Email Marketing Can Skyrocket Your Campaigns
Feb 24, 2021 7 min read

Email marketing is among the most profitable digital marketing channels, and to get the most out of it, you need to use the power of AI. Learn how AI-fueled email marketing can help you boost customer engagement, increase conversions and improve the relationship with your clients.

John Desyllas
SEO Insights
Duplicate pages: how they affect SEO and how to avoid them
Feb 19, 2021 12 min read

Duplicate pages may appear on your website without you even knowing. They negatively affect rankings and can lead to keyword cannibalization. Learn how to spot duplication issues on time, what actions to take to deal with existing duplicates, and how to avoid them in the future.

Alexander Lushin