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Kelly Breland

Blog with the latest news and best practices from SEO world
Kelly Breland
14 Articles
Kelly Breland is a Digital Marketing Manager at SE Ranking with experience in SEO, digital and content marketing. She is a persistent advocate of using content marketing to build a solid brand. In her spare time, she is engaged in gardening.
SEO Strategy
Jun 07, 2021

The role of CTR in SEO: How to increase the number of clicks from the SERPs

The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.
2230 views
4 comment
SEO Strategy
Dec 04, 2020

How to directly connect SEO and sales

Popular analytics metrics give you an idea of how many potential customers can find you via search. But to correlate your SEO efforts with revenues, you need to also track individual organic leads. Learn how to track various optimization metrics and lead parameters to connect SEO and sales.
885 views
2 comment
Technical SEO
Oct 23, 2020

Robots.txt file: What it is, how to set it up, how to check it

Learn why you need a robots.txt file, which pages should be excluded from crawling with its help, and how to configure the file properly. Here, you'll find general robots.txt file contents requirements, information on the directives supported by popular search engines as well as some examples of robots.txt files.
13128 views
0 comment
Content
Aug 19, 2020

Proven methods for protecting content from being copied

Images, texts, and videos have always been and will be copied. No website owner can prevent content theft. But what should you do if original content gets stolen? Find out how to prevent the content on your website from being copied by third parties by checking out these effective, proven methods.
3245 views
6 comment
Content
Aug 12, 2020

What is patchwriting and how to avoid it

Search engines have introduced new methods of evaluating content to rank top-quality niche sites higher and lower the ranking positions of irrelevant, thin-content websites. Check out this post to find out what patchwriting and paraphrasing plagiarism is and how you can avoid it by creating unique value content.
606 views
4 comment