Alexander Lushin
3 Articles
Alexander Lushin is an independent SEO expert. He has been building and promoting websites with the help of SEO since 2008. Alexander specializes in website audits, organic website promotions, and turnkey solutions. He manages a small team of SEO specialists.
SEO Insights
Duplicate pages: how they affect SEO and how to avoid them
Feb 19, 2021 12 min read

Duplicate pages may appear on your website without you even knowing. They negatively affect rankings and can lead to keyword cannibalization. Learn how to spot duplication issues on time, what actions to take to deal with existing duplicates, and how to avoid them in the future.

Alexander Lushin
SEO Insights
Why every website needs a custom 404 page
Jan 11, 2021 9 min read

Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.

Alexander Lushin
SEO Insights
What does it mean to canonicalize a page and when do you need canonical tags?
Nov 26, 2020 14 min read

The proper use of canonical tags is a part of SEO basics. However, if set incorrectly, canonicalization may not bring the desired result and lead to lower rankings due to duplicate content issues. In this post, you'll find all the necessary tips and tricks that will help you properly use canonicals for various purposes and avoid all the possible pitfalls.

Alexander Lushin