SE Ranking, an all-in-one SEO and digital marketing platform, is seeking a Product Manager to build a business around our API offering. We are looking for a person that knows how to go from 0 to 1 and enable our Sales and Marketing teams to grow TOFU and close deals.
Key Responsibilities:
As our API Product Manager you will work on the entire revenue funnel for the API product: from acquisition, to activation, to sales enablement, to onboarding and retention.
Reporting to Director of Product Mike Korenugin, you will work closely with our API team that is currently being assembled. Your Design partner in crime to create stunning solutions will be our Head of Design Vadym Dziuman.
Initial Focus Areas:
- Research the market and target audience: partner with Product Marketing to find a niche we can be competitive in, define the Ideal Customer Profile, and decide on MVP packaging. We already have successful API customers and you will find out who they are and how we can find more customers like them.
- Build a roadmap: decide what’s needed for us to start selling an API product at scale, work with your partners in Analytics, Design, and Engineering to pick the first targets and decide what product changes would drive the most growth.
- Prepare a GTM plan: collaborate with Marketing and Sales to enable our go to market motion and plan for acquisition strategy together.
Long-Term Responsibilities:
- Grow to grow TOFU & Sales pipeline:
a) Team up with our Demand Gen team to find new opportunities for API customers and use the learnings to inform product roadmap and grow the market we are reaching.
b) Help Sales team with product demos, guide them to understand API use cases well, and leverage insights from failed and successful deals to inform your roadmap. - Introduce product qualification of leads: work with Serhii Bohachenko at Growth team, VP of Sales & Success Corey Prull’s team of account executives, and leverage Peter Golovatiy’s Data team to help us define PQL for API leads.
- Build & support API-specific onboarding: SE Ranking already has some API documentation, but it’s far from perfect and the in-app experience doesn’t necessarily help customers discover and integrate our API solution. Your goal would be to create an onboarding that enables customers to discover value they are looking for.
- Expand API product offering: continue to study the market, customer & prospect feedback to suggest how we can improve win rates, activation & retention of API users.
We are destined to be if you have:*
- Launched new B2B products, leading Sales Enablement and deeply engaging with Demand Gen to achieve GTM success.
- Built API-first products that allow for self-served developer experience but don’t completely puzzle out business stakeholders.
- Direct or indirect experience of working on SEO projects.
- Combine the data you see on the chart with user & Sales team feedback to generate strong hypotheses.
- Explained complex concepts or your strategies so that your team, fellow PMs, Designers, Senior Leaders, Support, Success, and Sales reps as well as users all understood you easily.
- Managed stakeholders’s expectations with grace as delivery dates shift and plans change.
- Embraced constant change of a startup.
- Great spoken English
* If you feel strongly that you have what it takes for this role but don’t technically tick all the boxes – apply anyway, just highlight what you’d bring to the table.
Tools we use for work:
- Self-served product analytics: Amplitude, PowerBI, Grafana
- In-app guides and surveys: Userflow, Typeform
- Session replay: Clarity
- User feedback: Gong, Zendesk tickets & NPS, Brightback + some internal tools
- Tasks, roadmaps, documentation: Jira, Miro, Confluence
- Communication: Slack
What we offer:
- 20 days of vacation
- Flexible work schedule
- Сompensation of expenses on medical insurance
- Compensation for physical activity or psychotherapy;
- 50% reimbursement of conference tickets and educational courses
- Compensation for individual English courses
- Fun corporate events and team building events
- A top-notch product that is easy to market
- Opportunity to take part in the product decision-making process
- Work with a well-motivated fast-and-furious team
- Supportive environment of marketing professionals that value quality above quantity
About SE Ranking:
SE Ranking is a SaaS company known for delivering comprehensive and intuitive SEO solutions. The platform leverages cutting-edge technologies such as AI and ML, granting in-house and agency SEO professionals the power to deliver results that promote sustainable business growth. Since its inception in 2013, over a million users have subscribed to SE Ranking.
The SE Ranking workplace comprises 150+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent internal communication, and constructive feedback. To help every team member thrive and reach their full potential, we nurture a dynamic and supportive work environment that sparks growth.