Content SEO
The course is hosted byLearn how to create content that will drive visitors to your site and make them stick around with this free SEO content marketing course.
Start course
Skill level
Beginner
Video lessons
2+ hours
Practice
90 test questions
Certificate
Free on completion
For anyone who needs high-performing content
Who will find this course useful?
SEO & marketing managers
Website owners & bloggers
Copywriters & content strategists
How this course can help you?
Content SEO Course Structure
43 lessons90 test questions
Intro
- Intro overview
- What is Content SEO and Why It Matters
- The History of Storytelling and Content Marketing
- Goals of Content SEO
Creating Relevant Content
- Creating Relevant Content Overview
- What is High-Quality Content?
- The Buying Cycle
- Helpful Content
- Content Gap Analysis
Keyword Research
- Keyword Research Overview
- The Keyword Research Process
- Brainstorming Keywords
- Competitor Keyword Research
- Keyword Difficulty and Search Volume
- Picking Keywords
Keyword Optimization
- Keyword Optimisation Overview
- Title Tags
- URLs
- Meta Descriptions
- Headings
- Main Content
- Internal Links
- Images
- Optimizing your existing pages
Content Strategy
- Content Strategy Overview
- Types of Content
- Satisfying User Intent
- The Content Creation Process. Prewriting
- The Content Creation Process. Writing
- The Content Creation Process. Editing
- Writing Headlines
- Your Content Team
- Editorial Calendar
Content Insights
- Content Insights Overview
- User Interaction Metrics
- Hub Content and Topic Clusters
- How to Find Sub-Topics
- Content Freshness and Updating Content
- Content Promotion
Outro
- Outro Overview
- Measuring Content SEO Success
- 5 Content SEO Pitfalls to Avoid
- Content SEO Recap
Content SEO Course lecturer
Joe Williams
An SEO trainer and lecturer with 15+ years of experience
Founder and content creator at Tribe SEO, an online SEO training platform for newbies
Lecturer at the Digital Marketing Institute
Regular contributor to leading digital marketing media such as Search Engine Watch
Featured in the Guardian, Cosmopolitan, and Huffington Post
How do I get started?
Anyone who currently has a subscription to the SE Ranking SEO platform can start the course right away!
You will have access to the Academy for the entire period of your subscription. If you are not yet familiar with the SE Ranking platform, you must first sign up.
Who we are
SE Ranking is an award-winning SEO platform loved by over 700,000 users worldwide. It provides a comprehensive set of analytics and automation tools designed to support users at every stage of their SEO journey. Our academy SEO courses, blog, online events and YouTube tutorials help the SE Ranking community stay in the loop and get all the tips they need to succeed.
Anyone, whether you’re an aspiring freelancer in search of your first clients or a seasoned marketer working for a leading SEO agency, can benefit from SE Ranking’s customizable suite of tools. Flexible subscriptions allow you to get the exact amount of data and features you need. You can even scale your limits as you grow.
