Content SEO

The course is hosted by
Joe Wills

Learn how to create content that will drive visitors to your site and make them stick around with this free SEO content marketing course.

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Content SEO
Skill level

Skill level

Beginner

Video lessons

Video lessons

2+ hours

Practice

Practice

90 test questions

Certificate

Certificate

Free on completion

For anyone who needs high-performing content

Who will find this course useful?

1

SEO & marketing managers

2

Website owners & bloggers

3

Copywriters & content strategists

How can this course help you?

  • Get a bird’s-eye view of the content creation cycle.

  • Discover which SEO best practices to apply when working with content at every stage.

  • Learn which content types work best for users at different stages of the buying cycle.

  • Discover tips and tricks that can help you get your content pieces to your target readers.

The training includes

  • 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 10 minutes and are easy to follow.

    Theory

    2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 10 minutes and are easy to follow.

  • Test your knowledge to make sure you’ve grasped the main points. Put your what you’ve learned into practice right away.

    Practice

    Test your knowledge to make sure you’ve grasped the main points. Put your what you’ve learned into practice right away.

  • Complete the course and get at least 80% of the test questions right. Then, pass the final test to get the SE Ranking Academy certificate.

    Certificate

    Complete the course and get at least 80% of the test questions right. Then, pass the final test to get the SE Ranking Academy certificate.

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Content SEO Course Structure

43 lessons 90 test questions

Intro

  • Intro overview
  • What is Content SEO and Why It Matters
  • The History of Storytelling and Content Marketing
  • Goals of Content SEO

Creating Relevant Content

  • Creating Relevant Content Overview
  • What is High-Quality Content?
  • The Buying Cycle
  • Helpful Content
  • Content Gap Analysis

Keyword Research

  • Keyword Research Overview
  • The Keyword Research Process
  • Brainstorming Keywords
  • Competitor Keyword Research
  • Keyword Difficulty and Search Volume
  • Picking Keywords

Keyword Optimization

  • Keyword Optimisation Overview
  • Title Tags
  • URLs
  • Meta Descriptions
  • Headings
  • Main Content
  • Internal Links
  • Images
  • Optimizing your existing pages

Content Strategy

  • Content Strategy Overview
  • Types of Content
  • Satisfying User Intent
  • The Content Creation Process. Prewriting
  • The Content Creation Process. Writing
  • The Content Creation Process. Editing
  • Writing Headlines
  • Your Content Team
  • Editorial Calendar

Content Insights

  • Content Insights Overview
  • User Interaction Metrics
  • Hub Content and Topic Clusters
  • How to Find Sub-Topics
  • Content Freshness and Updating Content
  • Content Promotion

Outro

  • Outro Overview
  • Measuring Content SEO Success
  • 5 Content SEO Pitfalls to Avoid
  • Content SEO Recap

Exploring Generative AI for Content Creation

  • Content Editor 101: Crafting SEO-Optimized Content that Ranks and Resonates
  • AI-Powered Tools: SERP Analyzer & On-Page SEO Checker
  • Building Digital Brand Authority through AI-Driven SEO and Content Marketing
  • ChatGPT and SEO: Enhancing Content Quality and Relevance
  • Advanced Technical SEO Tips for Content Localization and User Experience
  • Reaching a Broader Audience through AI-Driven Inclusive Marketing
  • The Keyword Research Journey, From Discovery To Sitemaps and Content Plans
  • AI-powered B2B Content Strategies: Budget-Conscious Insights for Startups
  • 5 Ways Content Marketers Can Use AI for Better Quality and Performance (prompts included)
  • How AI content affects SEO branding
  • ChatGPT SEO Strategy: How to Increase SEO Traffic by 50% With AI

Content SEO Course lecturer

Joe Wills

Joe Wills

Content SEO Course lecturer

Joe Wills

An SEO trainer and lecturer with 15+ years of experience

Founder and content creator at Tribe SEO, an online SEO training platform for newbies

Lecturer at the Digital Marketing Institute

Regular contributor to leading digital marketing media such as Search Engine Watch

Featured in the Guardian, Cosmopolitan, and Huffington Post

How do I get started?

Anyone who currently has a subscription to the SE Ranking SEO platform can start the course right away! You will have access to the Academy for the entire period of your subscription. If you are not yet familiar with the SE Ranking platform, you must first sign up.

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How do I get started?

Who we are

SE Ranking is a robust SEO toolkit that combines unique datasets with advanced features to help SEO pros build and execute effective strategies. Trusted by 1,000,000 users worldwide, the platform offers flexible subscription plans with generous data limits to support client growth.

We designed our academy SEO courses, blog, online events and YouTube tutorials to assist the SE Ranking community at every step of their journey. We equip our users with all the guidance they need to succeed in the SEO industry.

Who we are

SE Ranking is best suited for small to mid-sized agencies and in-house teams seeking a robust SEO toolkit with extensive collaboration features. Most SE Ranking subscription plans offer extra user seats for team members unlimited projects to meet your clients’ needs.

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