Privacy policy

We respect your privacy and are committed to protecting it through our compliance with this document. This Privacy Statement describes the types of data we collect from you or that you provide to us when you are using our services and/or products as well as when you interact with us in any way.

We encourage you to read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our services and/or products.

This policy may change from time to time. Please see section “Changes to Our Privacy Statement” for further details.

Who Controls My Personal Data?

Seranking Ltd and SER Acquisition Inc. are joint controllers for your personal data. 

Any requests concerning this your personal data and how we process it should be directed at Seranking Ltd or SER Acquisition Inc. Please read the Contact Information section of this Privacy Policy for further details on how to contact us.

Some of our Affiliates process your personal data as data processors on our behalf and pursuant to our instructions in order to assist us in meeting business operations needs and to perform certain services and functions, such as engineering, sales and marketing. Please refer to the “Disclosure of Your Personal Data” section for more information about how we share your personal data.

Personal Data We Process

Personal data is any information that could enable direct or indirect identification of a person (e.g., their name, passport details, online identifier, etc.).

In accordance herewith, personal data may be collected both directly and indirectly.

(1) Personal data are collected directly when you provide them voluntarily (e.g. when registering in the Services).

(2) Indirect collection of personal data may occur automatically when you access the Services. For example, such personal data collection may occur when we receive your personal data from third parties (e.g. our analytics partners) or via cookies.

The personal information we collect varies based on your interactions with our apps, website, and services. The categories of data we may gather include:

• Account details: first name, last name, email address, phone number, password, Google account, LinkedIn account, agency affiliation, project/services description;
• Payment details: bank details, transaction list, payment card expiry date;
• Customer support details: your registration details, your payment details as well as your contact details;
• Marketing details: advertising ID, email address, IP-address;
• Webform details: requested meeting details (i.e. duration, date, time-slot), name, surname, email address, company name;
• Technical details: IP-address, traffic data, location data, internet connection details, device details, browser details, operating system details, your search queries on our website;
• Learning details: your account details as well as conducted courses and completion certificates.

Data Processing, Storage and Protection

“Processing” is understood as at least one of the following: storage, modification, retrieval, disclosure, structuring, use, destruction as well as any other action with respect to your personal data.

When it comes to application processing purposes as well as respective legal bases, we process your personal data as follows.

• Delivering our services – to provide, operate, and maintain our apps and services, including managing user accounts, and delivering updates or notifications.

We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). We store your personal data processed for this purpose as long as you have any active services with us. 

• Customer support and enquiry management – to answer your customer support-related requests and enquiries as well as to resolve technical issues.

We are relying on our legitimate interest to provide you necessary customer support and to answer your enquiries (e.g., demo requests) to process your personal data in such a manner. We store your personal data processed for this purpose for 5 calendar years after the moment of our latest interactions. 

• Payment management – to ensure payment procedure for our products and services as well as to inform you about your payment card expiry.

We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). We store your personal data processed for this purpose for up to 10 calendar years, depending on the jurisdiction.

• Keeping you informed – to send you our newsletters as well as blog updates if you are subscribed to it.

We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed for this purpose until you withdraw your consent.

• Improving our services – to continuously improve our website, other products and services as well as user experience. 

We are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. In the case of direct product-related communications, we are relying on our legitimate interest to continuously improve our products and services. We store your personal data processed for this purpose until you withdraw your consent. 

• Agency management – to provide you with SE Ranking Agency Pack functionality and respective status (e.g., “Contact Agency” form and creation of agency pages).

We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service for SE Ranking Agency Pack). We store your personal data processed for this purpose as long as you have any active services with us. 

• Marketing and advertising – to send communications and to display advertisements in our services as well as to provide you with relevant information about our products and services. Additionally, we may use your information to personalize our services.

In the case of marketing and advertising cookies, we are relying on our consent to process your personal data in such a manner. You can withdraw this consent at any time. We store your personal data processed on the basis of your consent until you withdraw your consent. For more detailed retention periods regarding installed cookies we kindly refer you to our Cookie Policy.

In the case of marketing communications, we are relying on our legitimate interest to market our products and services to B2B clients. We will retain your personal data processed in this context for a period of 5 calendar years.

• Learning management – to provide you with SE Ranking Academy functionality and to issue completion certificates. 

We are relying on the performance of a contract with you to process your personal data in such a manner (e.g., our Terms of Service). We store your personal data processed for this purpose as long as you have any active services with us. 

• Compliance with laws – to comply with applicable legal, regulatory, or contractual obligations, including responding to lawful requests and enforcing our Terms of Service.

We are relying on our legal obligations to process your personal data in such a manner. We store your personal data processed for this purpose as long as we are obliged by applicable laws.

We do not use any other automated decision-making tools in personal data processing. Automated decision-making tools primarily include those systems that process your personal data without human intervention to make decisions that may have potential legal consequences for you.

We may use certain personal data (like account details and communication details as well as the data from external sources provided by our partners and processors) to create user profiles that help us tailor and personalise our commercial offers. This allows us to better match our products, services, and marketing communications to your preferences and interests. We rely on our legitimate interest to personalize our commercial offers for this. 

SE Ranking does not use any of the personal data processed in accordance with current Privacy Statement for the purposes of  developing, improving, or training generalized Artificial Intelligence (AI) and/or Machine Learning (ML) models.

Disclosure of Your Personal Data

Below, we describe the categories of personal information we have disclosed in the past 12 months and the categories of third parties with whom that information may be shared.

Categories of personal data that might have been disclosed:

• Identifiers (e.g., name, email address, IP address;);
• Commercial information (e.g., purchase history, interactions with our services);
• Internet or other electronic network activity (e.g., browsing behavior, device information);
• Geolocation data (if collected);
• Inferences drawn from other personal data (e.g., preferences, interests).

Recipients-wise, we disclose your personal data to relevant third parties as described in this Privacy Statement:

• To our subsidiaries and affiliates;
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of SERanking Ltd.’s / SER Acquisition Inc.’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by SERanking, Ltd. and SER Acquisition Inc about our Website users is among the assets transferred;
• To our sub-processors – contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

We use Stripe for payments, analytics, and other business services. Stripe collects and processes personal data, including identifying information about the devices that connect to its services via cookies and similar technologies. The personal data Stripe collects and processes may include transactional data. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection, loss prevention, authentication, and analytics related to the performance of its services.

For the full list of our sub-processors as well as applicable legal mechanisms in the case of international data transfers we kindly refer to the “Processors” section on our Website.

As part of our affiliation within a shared corporate group, we may share certain personal data between Seranking Ltd. / SER Acquisition Inc. and Planable Inc. (and its subsidiaries) to support harmonized operations, IT infrastructure, and internal processes. Each company remains an independent data controller and maintains its own privacy policies, legal responsibilities, and customer-facing products and services. Data is shared only to the extent necessary to ensure the consistency, security, and efficiency of our joint infrastructure and internal workflows. This sharing is conducted in accordance with applicable data protection laws and with appropriate safeguards in place.

Purpose-wise, we disclose your personal data in the following scenarios:

Special Provisions Applicable to the Residents of USA

The following provisions apply specifically to individuals residing in the United States, in accordance with applicable federal and state privacy laws. These provisions describe our practices related to the collection, use, disclosure, and potential sale of personal information, with a particular focus on the rights of California residents under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

Under the CCPA and CPRA, “sell” and “sale” refer to the transfer, disclosure, or making available of a consumer’s personal information to a third party for valuable consideration. This does not necessarily involve a direct monetary exchange but may include other forms of benefit.

We do not sell personal information in the traditional sense. However, we may allow Service Providers to process personal information for business purposes such as advertising, marketing, and analytics, which may be considered a “sale” under CCPA/CPRA.

In the past twelve (12) months, we may have sold the following categories of personal information:

• Identifiers;
• Personal information categories listed under the California Customer Records statute (Cal. Civ. Code § 1798.80(e));
• Commercial information;
• Internet or other similar network activity;

The categories listed above align with CCPA/CPRA definitions. This does not mean that all types of personal information within these categories were sold, but rather that some data within these categories may have been shared in exchange for value.

Your rights regarding the collection and use of your personal information are governed by the privacy laws applicable to your place of residence, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and similar state laws such as those in Virginia, Colorado, Connecticut, and others.

Depending on your state of residence, you may have the following rights:

• Right to Know: You may request information about the categories and specific pieces of personal information we collect, use, disclose, and share;
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions;
• Right to Correct: You may request that we correct inaccuracies in your personal information;
• Right to Opt-Out of Sale or Sharing: You may opt out of the sale or sharing of your personal information, if applicable;
• Right to Limit Use of Sensitive Personal Information: In certain states, you may request to limit our use or disclosure of sensitive personal information;
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights.

Special Provisions Applicable to the Residents of the European Economic Area

The following provisions apply specifically to individuals residing in the European Economic Area (EEA) and are intended to comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws. These provisions describe your rights regarding the collection, processing, and use of your personal information, as well as the choices available to you for managing your privacy.

Depending on your place of residence, you may have the following rights:

• Right of Access: You may request confirmation as to whether we process your personal data and, if so, obtain a copy of that data along with information about how it is used;
• Right to Rectification: You may request that we correct inaccuracies or complete incomplete personal data concerning you;
• Right to Erasure (“Right to be Forgotten”): You may request that we delete your personal data, subject to certain legal exceptions;
• Right to Restrict Processing: You may request that we limit the processing of your personal data under certain circumstances;
• Right to Data Portability: You may request to receive your personal data in a structured, commonly used, and machine-readable format, and to have that data transmitted to another controller where technically feasible;
• Right to Object: You may object to the processing of your personal data on grounds relating to your particular situation, including the right to object to processing for direct marketing purposes;
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data violates applicable data protection laws.

Exercising User Rights

To exercise any of your rights under applicable laws or if you have any questions related to your personal information, please contact us via this form.

Please note that SE Ranking may need to verify your identity before fulfilling your request. If we are unable to fulfill your request, we will explain the reasons why. If we deny your request, you may appeal our decision by contacting us in the same manner and stating “Privacy Request Appeal” in the subject line.

We will typically respond to your request within 30 calendar days from the date we receive it. If we need more time (up to an additional 60 days in the case of EEA residents and up to 45 days in the case of USA residents), we will inform you of the reason and extension period in writing.

Children’s Personal Data

Our products and/or services are not intended for children. We do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child, please contact us.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to us. Any transmission of personal information is at your own risk. 

Changes to Our Privacy Statement

It is our policy to post any changes we make to our Privacy Statement on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account and/or by respective notification pop-ups. The date the Privacy Statement was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Statement to check for any changes.

Contact Information

To request to review, update, or delete your personal data, please contact us. To ask questions or comment about this Privacy Statement and our privacy and data protection practices, contact our Data Protection Officer via this form.