{"id":7384,"date":"2024-09-11T14:55:52","date_gmt":"2024-09-11T14:55:52","guid":{"rendered":"https:\/\/seranking.com\/fr\/blog\/?p=7384"},"modified":"2026-01-06T16:40:44","modified_gmt":"2026-01-06T16:40:44","slug":"brand-evolution","status":"publish","type":"post","link":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/","title":{"rendered":"L\u2019\u00e9volution de SE Ranking : des outils puissants que vous aimez, un nouveau style que vous allez appr\u00e9cier"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-7384","post","type-post","status-publish","format-standard","hentry","category-category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019\u00e9volution de SE Ranking: comment nous avons chang\u00e9<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019identit\u00e9 \u00e9volu\u00e9e de SE Ranking. R\u00e9v\u00e9lez comment SE Ranking s\u2019est transform\u00e9 et pourquoi nous avons adopt\u00e9 un nouveau langage visuel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e9volution de SE Ranking: comment nous avons chang\u00e9\" \/>\n<meta property=\"og:description\" content=\"R\u00e9v\u00e9lez comment SE Ranking s\u2019est transform\u00e9 et pourquoi nous avons adopt\u00e9 un nouveau langage visuel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Blog France\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T14:55:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T16:40:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2024\/09\/1200x630-fr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Artem Sahaidak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Artem Sahaidak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/\",\"name\":\"L\u2019\u00e9volution de SE Ranking: comment nous avons chang\u00e9\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2024\/09\/ai-results-tracker-fr.png\",\"datePublished\":\"2024-09-11T14:55:52+00:00\",\"dateModified\":\"2026-01-06T16:40:44+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/bd41ac43bf17f451a52fc28baad2e771\"},\"description\":\"D\u00e9couvrez l\u2019identit\u00e9 \u00e9volu\u00e9e de SE Ranking. R\u00e9v\u00e9lez comment SE Ranking s\u2019est transform\u00e9 et pourquoi nous avons adopt\u00e9 un nouveau langage visuel.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2024\/09\/ai-results-tracker-fr.png\",\"contentUrl\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2024\/09\/ai-results-tracker-fr.png\",\"width\":2880,\"height\":1386,\"caption\":\"Concurrents SERP IA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seranking.com\/fr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\/\/seranking.com\/fr\/blog\/category-actualites\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L\u2019\u00e9volution de SE Ranking : des outils puissants que vous aimez, un nouveau style que vous allez appr\u00e9cier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/\",\"name\":\"SE Ranking Blog France\",\"description\":\"Articles s\u00e9lectionn\u00e9s sur le SEO et le marketing digital. Les mat\u00e9riels incontournables sur le SEO et le marketing digital pour vous et votre entreprise.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/fr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/bd41ac43bf17f451a52fc28baad2e771\",\"name\":\"Artem Sahaidak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2021\/06\/65054395_10211287139373406_3094350304125124608_n-150x150.jpeg\",\"contentUrl\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2021\/06\/65054395_10211287139373406_3094350304125124608_n-150x150.jpeg\",\"caption\":\"Artem Sahaidak\"},\"description\":\"Country Marketing Manager chez SE Ranking\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/artem-sahaidak-790b30b9\/\"],\"url\":\"https:\/\/seranking.com\/fr\/blog\/author\/artems\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019\u00e9volution de SE Ranking: comment nous avons chang\u00e9","description":"D\u00e9couvrez l\u2019identit\u00e9 \u00e9volu\u00e9e de SE Ranking. R\u00e9v\u00e9lez comment SE Ranking s\u2019est transform\u00e9 et pourquoi nous avons adopt\u00e9 un nouveau langage visuel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/","og_locale":"fr_FR","og_type":"article","og_title":"L\u2019\u00e9volution de SE Ranking: comment nous avons chang\u00e9","og_description":"R\u00e9v\u00e9lez comment SE Ranking s\u2019est transform\u00e9 et pourquoi nous avons adopt\u00e9 un nouveau langage visuel.","og_url":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/","og_site_name":"SE Ranking Blog France","article_published_time":"2024-09-11T14:55:52+00:00","article_modified_time":"2026-01-06T16:40:44+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2024\/09\/1200x630-fr.png","type":"image\/png"}],"author":"Artem Sahaidak","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Artem Sahaidak","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/","url":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/","name":"L\u2019\u00e9volution de SE Ranking: comment nous avons chang\u00e9","isPartOf":{"@id":"https:\/\/seranking.com\/fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2024\/09\/ai-results-tracker-fr.png","datePublished":"2024-09-11T14:55:52+00:00","dateModified":"2026-01-06T16:40:44+00:00","author":{"@id":"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/bd41ac43bf17f451a52fc28baad2e771"},"description":"D\u00e9couvrez l\u2019identit\u00e9 \u00e9volu\u00e9e de SE Ranking. R\u00e9v\u00e9lez comment SE Ranking s\u2019est transform\u00e9 et pourquoi nous avons adopt\u00e9 un nouveau langage visuel.","breadcrumb":{"@id":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/fr\/blog\/brand-evolution\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#primaryimage","url":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2024\/09\/ai-results-tracker-fr.png","contentUrl":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2024\/09\/ai-results-tracker-fr.png","width":2880,"height":1386,"caption":"Concurrents SERP IA"},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/fr\/blog\/brand-evolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seranking.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/seranking.com\/fr\/blog\/category-actualites\/"},{"@type":"ListItem","position":3,"name":"L\u2019\u00e9volution de SE Ranking : des outils puissants que vous aimez, un nouveau style que vous allez appr\u00e9cier"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/fr\/blog\/#website","url":"https:\/\/seranking.com\/fr\/blog\/","name":"SE Ranking Blog France","description":"Articles s\u00e9lectionn\u00e9s sur le SEO et le marketing digital. Les mat\u00e9riels incontournables sur le SEO et le marketing digital pour vous et votre entreprise.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/bd41ac43bf17f451a52fc28baad2e771","name":"Artem Sahaidak","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2021\/06\/65054395_10211287139373406_3094350304125124608_n-150x150.jpeg","contentUrl":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2021\/06\/65054395_10211287139373406_3094350304125124608_n-150x150.jpeg","caption":"Artem Sahaidak"},"description":"Country Marketing Manager chez SE Ranking","sameAs":["https:\/\/www.linkedin.com\/in\/artem-sahaidak-790b30b9\/"],"url":"https:\/\/seranking.com\/fr\/blog\/author\/artems\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/7384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=7384"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/7384\/revisions"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=7384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=7384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=7384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}