﻿{"id":5029,"date":"2026-04-27T11:25:00","date_gmt":"2026-04-27T11:25:00","guid":{"rendered":"https:\/\/seranking.com\/fr\/blog\/?p=5029"},"modified":"2026-04-28T16:15:10","modified_gmt":"2026-04-28T16:15:10","slug":"indicateurs-marketing-se-ranking","status":"publish","type":"post","link":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/","title":{"rendered":"20 indicateurs de marketing num\u00e9rique utilis\u00e9s dans SE Ranking"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":448,"featured_media":5044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[106,94,133],"class_list":["post-5029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-les-bases","tag-metriques-seo","tag-outils-se-ranking","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quels sont les indicateurs utilis\u00e9s dans SE Ranking ?<\/title>\n<meta name=\"description\" content=\"Pour surpasser vos rivaux avec SE Ranking, vous devez comprendre les donn\u00e9es de domaine et de mots-cl\u00e9s concurrentielles. Renseignez-vous sur les diff\u00e9rentes mesures et autres donn\u00e9es que nous utilisons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels sont les indicateurs utilis\u00e9s dans SE Ranking ?\" \/>\n<meta property=\"og:description\" content=\"Pour surpasser vos rivaux avec SE Ranking, vous devez comprendre les donn\u00e9es de domaine et de mots-cl\u00e9s concurrentielles. Renseignez-vous sur les diff\u00e9rentes mesures et autres donn\u00e9es que nous utilisons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Blog France\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-27T11:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T16:15:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2023\/07\/Metriques-importants-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dorine Mandin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorine Mandin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"49 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/\",\"name\":\"Quels sont les indicateurs utilis\u00e9s dans SE Ranking ?\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2023\/07\/Metriques-importants-1.png\",\"datePublished\":\"2026-04-27T11:25:00+00:00\",\"dateModified\":\"2026-04-28T16:15:10+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/72b9297e5793977d62e40979aad20e09\"},\"description\":\"Pour surpasser vos rivaux avec SE Ranking, vous devez comprendre les donn\u00e9es de domaine et de mots-cl\u00e9s concurrentielles. Renseignez-vous sur les diff\u00e9rentes mesures et autres donn\u00e9es que nous utilisons.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2023\/07\/Metriques-importants-1.png\",\"contentUrl\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2023\/07\/Metriques-importants-1.png\",\"width\":930,\"height\":690},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seranking.com\/fr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les bases\",\"item\":\"https:\/\/seranking.com\/fr\/blog\/category-les-bases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"20 indicateurs de marketing num\u00e9rique utilis\u00e9s dans SE Ranking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/\",\"name\":\"SE Ranking Blog France\",\"description\":\"Articles s\u00e9lectionn\u00e9s sur le SEO et le marketing digital. Les mat\u00e9riels incontournables sur le SEO et le marketing digital pour vous et votre entreprise.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/fr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/72b9297e5793977d62e40979aad20e09\",\"name\":\"Dorine Mandin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/02\/Dorine-Mandin-Country-Manager-France-150x150.jpeg\",\"contentUrl\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/02\/Dorine-Mandin-Country-Manager-France-150x150.jpeg\",\"caption\":\"Dorine Mandin\"},\"description\":\"Dorine Mandin est Country Marketing Manager France chez SE Ranking et poss\u00e8de une solide exp\u00e9rience en marketing digital en g\u00e9n\u00e9ral, avec une expertise particuli\u00e8re en RP. Ayant toujours \u00e9volu\u00e9 dans des entreprises Tech et SaaS, elle met son savoir-faire au service du d\u00e9veloppement et de la croissance de SE Ranking sur le march\u00e9 francophone.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/dorine-mandin-6281a666\/\"],\"url\":\"https:\/\/seranking.com\/fr\/blog\/author\/dorinem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quels sont les indicateurs utilis\u00e9s dans SE Ranking ?","description":"Pour surpasser vos rivaux avec SE Ranking, vous devez comprendre les donn\u00e9es de domaine et de mots-cl\u00e9s concurrentielles. Renseignez-vous sur les diff\u00e9rentes mesures et autres donn\u00e9es que nous utilisons.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/","og_locale":"fr_FR","og_type":"article","og_title":"Quels sont les indicateurs utilis\u00e9s dans SE Ranking ?","og_description":"Pour surpasser vos rivaux avec SE Ranking, vous devez comprendre les donn\u00e9es de domaine et de mots-cl\u00e9s concurrentielles. Renseignez-vous sur les diff\u00e9rentes mesures et autres donn\u00e9es que nous utilisons.","og_url":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/","og_site_name":"SE Ranking Blog France","article_published_time":"2026-04-27T11:25:00+00:00","article_modified_time":"2026-04-28T16:15:10+00:00","og_image":[{"width":930,"height":690,"url":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2023\/07\/Metriques-importants-1.png","type":"image\/png"}],"author":"Dorine Mandin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dorine Mandin","Est. reading time":"49 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/","url":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/","name":"Quels sont les indicateurs utilis\u00e9s dans SE Ranking ?","isPartOf":{"@id":"https:\/\/seranking.com\/fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2023\/07\/Metriques-importants-1.png","datePublished":"2026-04-27T11:25:00+00:00","dateModified":"2026-04-28T16:15:10+00:00","author":{"@id":"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/72b9297e5793977d62e40979aad20e09"},"description":"Pour surpasser vos rivaux avec SE Ranking, vous devez comprendre les donn\u00e9es de domaine et de mots-cl\u00e9s concurrentielles. Renseignez-vous sur les diff\u00e9rentes mesures et autres donn\u00e9es que nous utilisons.","breadcrumb":{"@id":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#primaryimage","url":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2023\/07\/Metriques-importants-1.png","contentUrl":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2023\/07\/Metriques-importants-1.png","width":930,"height":690},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/fr\/blog\/indicateurs-marketing-se-ranking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seranking.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Les bases","item":"https:\/\/seranking.com\/fr\/blog\/category-les-bases\/"},{"@type":"ListItem","position":3,"name":"20 indicateurs de marketing num\u00e9rique utilis\u00e9s dans SE Ranking"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/fr\/blog\/#website","url":"https:\/\/seranking.com\/fr\/blog\/","name":"SE Ranking Blog France","description":"Articles s\u00e9lectionn\u00e9s sur le SEO et le marketing digital. Les mat\u00e9riels incontournables sur le SEO et le marketing digital pour vous et votre entreprise.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/72b9297e5793977d62e40979aad20e09","name":"Dorine Mandin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/02\/Dorine-Mandin-Country-Manager-France-150x150.jpeg","contentUrl":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/02\/Dorine-Mandin-Country-Manager-France-150x150.jpeg","caption":"Dorine Mandin"},"description":"Dorine Mandin est Country Marketing Manager France chez SE Ranking et poss\u00e8de une solide exp\u00e9rience en marketing digital en g\u00e9n\u00e9ral, avec une expertise particuli\u00e8re en RP. Ayant toujours \u00e9volu\u00e9 dans des entreprises Tech et SaaS, elle met son savoir-faire au service du d\u00e9veloppement et de la croissance de SE Ranking sur le march\u00e9 francophone.","sameAs":["https:\/\/www.linkedin.com\/in\/dorine-mandin-6281a666\/"],"url":"https:\/\/seranking.com\/fr\/blog\/author\/dorinem\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/5029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/users\/448"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=5029"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/5029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/media\/5044"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=5029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=5029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=5029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}