﻿{"id":19747,"date":"2026-11-03T13:51:51","date_gmt":"2026-11-03T13:51:51","guid":{"rendered":"https:\/\/seranking.com\/fr\/blog\/?p=19747"},"modified":"2026-11-03T15:37:42","modified_gmt":"2026-11-03T15:37:42","slug":"resultats-google-sans-rapport-etude","status":"publish","type":"post","link":"https:\/\/seranking.com\/fr\/blog\/resultats-google-sans-rapport-etude\/","title":{"rendered":"Des r\u00e9sultats Google sans rapport avec le mot-cl\u00e9 apparaissent pour plus de 57\u00a0% des r\u00e9sultats"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":448,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[256],"tags":[],"class_list":["post-19747","post","type-post","status-publish","format-standard","hentry","category-category-etudes-et-sondages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9sultats Google sans rapport : 57 % des mots-cl\u00e9s touch\u00e9s<\/title>\n<meta name=\"description\" content=\"Des r\u00e9sultats Google sans rapport (\u00ab SERP empoisonn\u00e9es \u00bb) ont touch\u00e9 57,3 % des mots-cl\u00e9s en une nuit. 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