{"id":12307,"date":"2025-07-21T13:55:55","date_gmt":"2025-07-21T13:55:55","guid":{"rendered":"https:\/\/seranking.com\/fr\/blog\/?p=12307"},"modified":"2025-07-21T14:47:17","modified_gmt":"2025-07-21T14:47:17","slug":"seo-pour-les-avocats","status":"publish","type":"post","link":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/","title":{"rendered":"Le r\u00e9f\u00e9rencement pour avocats, c&#8217;est quoi ?"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":448,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[241],"class_list":["post-12307","post","type-post","status-publish","format-standard","hentry","category-tutos","tag-promotion-du-site-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le guide SEO pour cabinets d&#039;avocats : meilleure position dans les SERP et plus de leads<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ce qu&#039;est le r\u00e9f\u00e9rencement pour avocats et d\u00e9couvrez comment il fonctionne dans le domaine juridique. Obtenez des conseils pratiques et des exemples concrets pour aider votre cabinet d&#039;avocats \u00e0 grimper dans les SERP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le guide SEO pour cabinets d&#039;avocats : meilleure position dans les SERP et plus de leads\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez ce qu&#039;est le r\u00e9f\u00e9rencement pour avocats et d\u00e9couvrez comment il fonctionne dans le domaine juridique. Obtenez des conseils pratiques et des exemples concrets pour aider votre cabinet d&#039;avocats \u00e0 grimper dans les SERP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Blog France\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T13:55:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T14:47:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/07\/mots-cles-de-longue-traine-media.png\" \/>\n<meta name=\"author\" content=\"Dorine Mandin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorine Mandin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"39 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/\",\"name\":\"Le guide SEO pour cabinets d'avocats : meilleure position dans les SERP et plus de leads\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/07\/mots-cles-de-longue-traine-media.png\",\"datePublished\":\"2025-07-21T13:55:55+00:00\",\"dateModified\":\"2025-07-21T14:47:17+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/72b9297e5793977d62e40979aad20e09\"},\"description\":\"D\u00e9couvrez ce qu'est le r\u00e9f\u00e9rencement pour avocats et d\u00e9couvrez comment il fonctionne dans le domaine juridique. Obtenez des conseils pratiques et des exemples concrets pour aider votre cabinet d'avocats \u00e0 grimper dans les SERP.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/07\/mots-cles-de-longue-traine-media.png\",\"contentUrl\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/07\/mots-cles-de-longue-traine-media.png\",\"width\":2500,\"height\":1211},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seranking.com\/fr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tutos\",\"item\":\"https:\/\/seranking.com\/fr\/blog\/tutos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le r\u00e9f\u00e9rencement pour avocats, c&#8217;est quoi ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/\",\"name\":\"SE Ranking Blog France\",\"description\":\"Articles s\u00e9lectionn\u00e9s sur le SEO et le marketing digital. Les mat\u00e9riels incontournables sur le SEO et le marketing digital pour vous et votre entreprise.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/fr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/72b9297e5793977d62e40979aad20e09\",\"name\":\"Dorine Mandin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/02\/Dorine-Mandin-Country-Manager-France-150x150.jpeg\",\"contentUrl\":\"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/02\/Dorine-Mandin-Country-Manager-France-150x150.jpeg\",\"caption\":\"Dorine Mandin\"},\"description\":\"Dorine Mandin est Country Marketing Manager France chez SE Ranking et poss\u00e8de une solide exp\u00e9rience en marketing digital en g\u00e9n\u00e9ral, avec une expertise particuli\u00e8re en RP. Ayant toujours \u00e9volu\u00e9 dans des entreprises Tech et SaaS, elle met son savoir-faire au service du d\u00e9veloppement et de la croissance de SE Ranking sur le march\u00e9 francophone.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/dorine-mandin-6281a666\/\"],\"url\":\"https:\/\/seranking.com\/fr\/blog\/author\/dorinem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le guide SEO pour cabinets d'avocats : meilleure position dans les SERP et plus de leads","description":"D\u00e9couvrez ce qu'est le r\u00e9f\u00e9rencement pour avocats et d\u00e9couvrez comment il fonctionne dans le domaine juridique. Obtenez des conseils pratiques et des exemples concrets pour aider votre cabinet d'avocats \u00e0 grimper dans les SERP.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/","og_locale":"fr_FR","og_type":"article","og_title":"Le guide SEO pour cabinets d'avocats : meilleure position dans les SERP et plus de leads","og_description":"D\u00e9couvrez ce qu'est le r\u00e9f\u00e9rencement pour avocats et d\u00e9couvrez comment il fonctionne dans le domaine juridique. Obtenez des conseils pratiques et des exemples concrets pour aider votre cabinet d'avocats \u00e0 grimper dans les SERP.","og_url":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/","og_site_name":"SE Ranking Blog France","article_published_time":"2025-07-21T13:55:55+00:00","article_modified_time":"2025-07-21T14:47:17+00:00","og_image":[{"url":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/07\/mots-cles-de-longue-traine-media.png","type":"","width":"","height":""}],"author":"Dorine Mandin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dorine Mandin","Est. reading time":"39 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/","url":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/","name":"Le guide SEO pour cabinets d'avocats : meilleure position dans les SERP et plus de leads","isPartOf":{"@id":"https:\/\/seranking.com\/fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/07\/mots-cles-de-longue-traine-media.png","datePublished":"2025-07-21T13:55:55+00:00","dateModified":"2025-07-21T14:47:17+00:00","author":{"@id":"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/72b9297e5793977d62e40979aad20e09"},"description":"D\u00e9couvrez ce qu'est le r\u00e9f\u00e9rencement pour avocats et d\u00e9couvrez comment il fonctionne dans le domaine juridique. Obtenez des conseils pratiques et des exemples concrets pour aider votre cabinet d'avocats \u00e0 grimper dans les SERP.","breadcrumb":{"@id":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#primaryimage","url":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/07\/mots-cles-de-longue-traine-media.png","contentUrl":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/07\/mots-cles-de-longue-traine-media.png","width":2500,"height":1211},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/fr\/blog\/seo-pour-les-avocats\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seranking.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Tutos","item":"https:\/\/seranking.com\/fr\/blog\/tutos\/"},{"@type":"ListItem","position":3,"name":"Le r\u00e9f\u00e9rencement pour avocats, c&#8217;est quoi ?"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/fr\/blog\/#website","url":"https:\/\/seranking.com\/fr\/blog\/","name":"SE Ranking Blog France","description":"Articles s\u00e9lectionn\u00e9s sur le SEO et le marketing digital. Les mat\u00e9riels incontournables sur le SEO et le marketing digital pour vous et votre entreprise.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/72b9297e5793977d62e40979aad20e09","name":"Dorine Mandin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/seranking.com\/fr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/02\/Dorine-Mandin-Country-Manager-France-150x150.jpeg","contentUrl":"https:\/\/seranking.com\/fr\/blog\/wp-content\/uploads\/sites\/25\/2025\/02\/Dorine-Mandin-Country-Manager-France-150x150.jpeg","caption":"Dorine Mandin"},"description":"Dorine Mandin est Country Marketing Manager France chez SE Ranking et poss\u00e8de une solide exp\u00e9rience en marketing digital en g\u00e9n\u00e9ral, avec une expertise particuli\u00e8re en RP. Ayant toujours \u00e9volu\u00e9 dans des entreprises Tech et SaaS, elle met son savoir-faire au service du d\u00e9veloppement et de la croissance de SE Ranking sur le march\u00e9 francophone.","sameAs":["https:\/\/www.linkedin.com\/in\/dorine-mandin-6281a666\/"],"url":"https:\/\/seranking.com\/fr\/blog\/author\/dorinem\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/12307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/users\/448"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=12307"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/12307\/revisions"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=12307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=12307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=12307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}