﻿{"id":8992,"date":"2023-03-15T14:58:17","date_gmt":"2023-03-15T14:58:17","guid":{"rendered":"https:\/\/seranking.com\/de\/blog\/?p=8992"},"modified":"2025-09-15T09:38:08","modified_gmt":"2025-09-15T09:38:08","slug":"conversionsrate-optimieren","status":"publish","type":"post","link":"https:\/\/seranking.com\/de\/blog\/conversionsrate-optimieren\/","title":{"rendered":"Der Leitfaden zur Conversion-Rate-Optimierung: Wie man Hypothesen testet und welche Praktiken man befolgt"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":283,"featured_media":9004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[130],"class_list":["post-8992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kategorie-digitales-marketing","tag-seo-metriken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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