{"id":34936,"date":"2026-10-16T07:51:27","date_gmt":"2026-10-16T07:51:27","guid":{"rendered":"https:\/\/seranking.com\/de\/blog\/?p=34936"},"modified":"2026-10-16T07:51:28","modified_gmt":"2026-10-16T07:51:28","slug":"ai-overviews-brand-suchen-studie","status":"publish","type":"post","link":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/","title":{"rendered":"AI Overviews erscheinen bei 40\u00a0% der Brand-Suchen in Deutschland, in den USA bei 83\u00a0%"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":436,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223],"tags":[],"class_list":["post-34936","post","type-post","status-publish","format-standard","hentry","category-kategorie-studien-und-umfragen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studie: AI Overviews bei Brand-Suchen in Deutschland<\/title>\n<meta name=\"description\" content=\"Google zeigt bei 40,4 % der deutschen Brand-Suchen eine AI Overview, in den USA bei 82,5 %. Wir zeigen, welche Quellen Google daf\u00fcr zitiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studie: AI Overviews bei Brand-Suchen in Deutschland\" \/>\n<meta property=\"og:description\" content=\"Google zeigt bei 40,4 % der deutschen Brand-Suchen eine AI Overview, in den USA bei 82,5 %. Wir zeigen, welche Quellen Google daf\u00fcr zitiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Deutsch\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-16T07:51:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T07:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2026\/10\/ai-overviews-brand-suchen-deutschland-usa-media.png\" \/>\n<meta name=\"author\" content=\"Nico Kavelar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nico Kavelar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/\"},\"author\":{\"name\":\"Nico Kavelar\",\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/#\\\/schema\\\/person\\\/369c82895fd62401ba88dc972e80e6d9\"},\"headline\":\"AI Overviews erscheinen bei 40\u00a0% der Brand-Suchen in Deutschland, in den USA bei 83\u00a0%\",\"datePublished\":\"2026-10-16T07:51:27+00:00\",\"dateModified\":\"2026-10-16T07:51:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/\"},\"wordCount\":721,\"image\":{\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2026\\\/10\\\/ai-overviews-brand-suchen-deutschland-usa-media.png\",\"articleSection\":[\"Studien und Umfragen\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/\",\"url\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/\",\"name\":\"Studie: AI Overviews bei Brand-Suchen in Deutschland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2026\\\/10\\\/ai-overviews-brand-suchen-deutschland-usa-media.png\",\"datePublished\":\"2026-10-16T07:51:27+00:00\",\"dateModified\":\"2026-10-16T07:51:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/#\\\/schema\\\/person\\\/369c82895fd62401ba88dc972e80e6d9\"},\"description\":\"Google zeigt bei 40,4 % der deutschen Brand-Suchen eine AI Overview, in den USA bei 82,5 %. Wir zeigen, welche Quellen Google daf\u00fcr zitiert.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2026\\\/10\\\/ai-overviews-brand-suchen-deutschland-usa-media.png\",\"contentUrl\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2026\\\/10\\\/ai-overviews-brand-suchen-deutschland-usa-media.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/ai-overviews-brand-suchen-studie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studien und Umfragen\",\"item\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/kategorie-studien-und-umfragen\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AI Overviews erscheinen bei 40\u00a0% der Brand-Suchen in Deutschland, in den USA bei 83\u00a0%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/\",\"name\":\"SE Ranking Deutsch\",\"description\":\"Lerne alles rund um SEO &amp; SEA mit umfassenden Artikeln, Case Studies, Anleitungen und Tipps zu unserer Plattform. Abonniere jetzt!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/#\\\/schema\\\/person\\\/369c82895fd62401ba88dc972e80e6d9\",\"name\":\"Nico Kavelar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2024\\\/11\\\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png\",\"url\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2024\\\/11\\\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png\",\"contentUrl\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/40\\\/2024\\\/11\\\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png\",\"caption\":\"Nico Kavelar\"},\"description\":\"Nico Kavelar ist Country Marketing Manager DACH bei SE Ranking und bringt einen breiten Marketing-Background mit, insbesondere in den Bereichen SEO und SEA. Mit seiner Erfahrung im E-Commerce und B2B-SaaS-Bereich st\u00e4rkt er gezielt die Markenpr\u00e4senz im deutschsprachigen Raum und treibt nachhaltiges Wachstum voran. Wenn Nico nicht gerade Marketingstrategien entwickelt, ist er sportlich aktiv, liebt es zu reisen und vertieft sich gern in Podcasts zu verschiedensten Themen.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nicokavelar\\\/\"],\"url\":\"https:\\\/\\\/seranking.com\\\/de\\\/blog\\\/author\\\/nico-kavelar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Studie: AI Overviews bei Brand-Suchen in Deutschland","description":"Google zeigt bei 40,4 % der deutschen Brand-Suchen eine AI Overview, in den USA bei 82,5 %. Wir zeigen, welche Quellen Google daf\u00fcr zitiert.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/","og_locale":"de_DE","og_type":"article","og_title":"Studie: AI Overviews bei Brand-Suchen in Deutschland","og_description":"Google zeigt bei 40,4 % der deutschen Brand-Suchen eine AI Overview, in den USA bei 82,5 %. Wir zeigen, welche Quellen Google daf\u00fcr zitiert.","og_url":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/","og_site_name":"SE Ranking Deutsch","article_published_time":"2026-10-16T07:51:27+00:00","article_modified_time":"2026-10-16T07:51:28+00:00","og_image":[{"url":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2026\/10\/ai-overviews-brand-suchen-deutschland-usa-media.png","type":"","width":"","height":""}],"author":"Nico Kavelar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nico Kavelar","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/#article","isPartOf":{"@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/"},"author":{"name":"Nico Kavelar","@id":"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/369c82895fd62401ba88dc972e80e6d9"},"headline":"AI Overviews erscheinen bei 40\u00a0% der Brand-Suchen in Deutschland, in den USA bei 83\u00a0%","datePublished":"2026-10-16T07:51:27+00:00","dateModified":"2026-10-16T07:51:28+00:00","mainEntityOfPage":{"@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/"},"wordCount":721,"image":{"@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2026\/10\/ai-overviews-brand-suchen-deutschland-usa-media.png","articleSection":["Studien und Umfragen"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/","url":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/","name":"Studie: AI Overviews bei Brand-Suchen in Deutschland","isPartOf":{"@id":"https:\/\/seranking.com\/de\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2026\/10\/ai-overviews-brand-suchen-deutschland-usa-media.png","datePublished":"2026-10-16T07:51:27+00:00","dateModified":"2026-10-16T07:51:28+00:00","author":{"@id":"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/369c82895fd62401ba88dc972e80e6d9"},"description":"Google zeigt bei 40,4 % der deutschen Brand-Suchen eine AI Overview, in den USA bei 82,5 %. Wir zeigen, welche Quellen Google daf\u00fcr zitiert.","breadcrumb":{"@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/#primaryimage","url":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2026\/10\/ai-overviews-brand-suchen-deutschland-usa-media.png","contentUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2026\/10\/ai-overviews-brand-suchen-deutschland-usa-media.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/de\/blog\/ai-overviews-brand-suchen-studie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seranking.com\/de\/blog\/"},{"@type":"ListItem","position":2,"name":"Studien und Umfragen","item":"https:\/\/seranking.com\/de\/blog\/kategorie-studien-und-umfragen\/"},{"@type":"ListItem","position":3,"name":"AI Overviews erscheinen bei 40\u00a0% der Brand-Suchen in Deutschland, in den USA bei 83\u00a0%"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/de\/blog\/#website","url":"https:\/\/seranking.com\/de\/blog\/","name":"SE Ranking Deutsch","description":"Lerne alles rund um SEO &amp; SEA mit umfassenden Artikeln, Case Studies, Anleitungen und Tipps zu unserer Plattform. Abonniere jetzt!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/de\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Person","@id":"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/369c82895fd62401ba88dc972e80e6d9","name":"Nico Kavelar","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2024\/11\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png","url":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2024\/11\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png","contentUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2024\/11\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png","caption":"Nico Kavelar"},"description":"Nico Kavelar ist Country Marketing Manager DACH bei SE Ranking und bringt einen breiten Marketing-Background mit, insbesondere in den Bereichen SEO und SEA. Mit seiner Erfahrung im E-Commerce und B2B-SaaS-Bereich st\u00e4rkt er gezielt die Markenpr\u00e4senz im deutschsprachigen Raum und treibt nachhaltiges Wachstum voran. Wenn Nico nicht gerade Marketingstrategien entwickelt, ist er sportlich aktiv, liebt es zu reisen und vertieft sich gern in Podcasts zu verschiedensten Themen.","sameAs":["https:\/\/www.linkedin.com\/in\/nicokavelar\/"],"url":"https:\/\/seranking.com\/de\/blog\/author\/nico-kavelar\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts\/34936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/users\/436"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/comments?post=34936"}],"version-history":[{"count":10,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts\/34936\/revisions"}],"predecessor-version":[{"id":35005,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts\/34936\/revisions\/35005"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/media?parent=34936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/categories?post=34936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/tags?post=34936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}