{"id":14467,"date":"2025-03-27T15:10:06","date_gmt":"2025-03-27T15:10:06","guid":{"rendered":"https:\/\/seranking.com\/de\/blog\/?p=14467"},"modified":"2026-01-06T13:30:23","modified_gmt":"2026-01-06T13:30:23","slug":"local-seo","status":"publish","type":"post","link":"https:\/\/seranking.com\/de\/blog\/local-seo\/","title":{"rendered":"Effektive Local-SEO-Strategien f\u00fcr mehr lokale Kunden"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":436,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[166],"class_list":["post-14467","post","type-post","status-publish","format-standard","hentry","category-kategorie-seo-strategien","tag-local-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local SEO: So steigerst du deine lokale Sichtbarkeit online<\/title>\n<meta name=\"description\" content=\"Gewinne mehr Kunden, indem du dein Unternehmen f\u00fcr lokale Suchanfragen optimierst. Lerne die Grundlagen von Local SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/de\/blog\/local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO: So steigerst du deine lokale Sichtbarkeit online\" \/>\n<meta property=\"og:description\" content=\"Gewinne mehr Kunden, indem du dein Unternehmen f\u00fcr lokale Suchanfragen optimierst. Lerne die Grundlagen von Local SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/de\/blog\/local-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Deutsch\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-27T15:10:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T13:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Google-local-pack.png\" \/>\n<meta name=\"author\" content=\"Nico Kavelar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nico Kavelar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/local-seo\/\",\"url\":\"https:\/\/seranking.com\/de\/blog\/local-seo\/\",\"name\":\"Local SEO: So steigerst du deine lokale Sichtbarkeit online\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/local-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/local-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Google-local-pack.png\",\"datePublished\":\"2025-03-27T15:10:06+00:00\",\"dateModified\":\"2026-01-06T13:30:23+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/369c82895fd62401ba88dc972e80e6d9\"},\"description\":\"Gewinne mehr Kunden, indem du dein Unternehmen f\u00fcr lokale Suchanfragen optimierst. Lerne die Grundlagen von Local SEO.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/local-seo\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/de\/blog\/local-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/local-seo\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Google-local-pack.png\",\"contentUrl\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Google-local-pack.png\",\"width\":1372,\"height\":1420},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/local-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seranking.com\/de\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO-Strategien\",\"item\":\"https:\/\/seranking.com\/de\/blog\/kategorie-seo-strategien\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Effektive Local-SEO-Strategien f\u00fcr mehr lokale Kunden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/de\/blog\/\",\"name\":\"SE Ranking Deutsch\",\"description\":\"Lerne alles rund um SEO &amp; SEA mit umfassenden Artikeln, Case Studies, Anleitungen und Tipps zu unserer Plattform. Abonniere jetzt!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/de\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/369c82895fd62401ba88dc972e80e6d9\",\"name\":\"Nico Kavelar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2024\/11\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png\",\"contentUrl\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2024\/11\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png\",\"caption\":\"Nico Kavelar\"},\"description\":\"Nico Kavelar ist Country Marketing Manager DACH bei SE Ranking und bringt einen breiten Marketing-Background mit, insbesondere in den Bereichen SEO und SEA. Mit seiner Erfahrung im E-Commerce und B2B-SaaS-Bereich st\u00e4rkt er gezielt die Markenpr\u00e4senz im deutschsprachigen Raum und treibt nachhaltiges Wachstum voran. Wenn Nico nicht gerade Marketingstrategien entwickelt, ist er sportlich aktiv, liebt es zu reisen und vertieft sich gern in Podcasts zu verschiedensten Themen.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/nicokavelar\/\"],\"url\":\"https:\/\/seranking.com\/de\/blog\/author\/nico-kavelar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local SEO: So steigerst du deine lokale Sichtbarkeit online","description":"Gewinne mehr Kunden, indem du dein Unternehmen f\u00fcr lokale Suchanfragen optimierst. Lerne die Grundlagen von Local SEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/de\/blog\/local-seo\/","og_locale":"de_DE","og_type":"article","og_title":"Local SEO: So steigerst du deine lokale Sichtbarkeit online","og_description":"Gewinne mehr Kunden, indem du dein Unternehmen f\u00fcr lokale Suchanfragen optimierst. Lerne die Grundlagen von Local SEO.","og_url":"https:\/\/seranking.com\/de\/blog\/local-seo\/","og_site_name":"SE Ranking Deutsch","article_published_time":"2025-03-27T15:10:06+00:00","article_modified_time":"2026-01-06T13:30:23+00:00","og_image":[{"url":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Google-local-pack.png","type":"","width":"","height":""}],"author":"Nico Kavelar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nico Kavelar","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/de\/blog\/local-seo\/","url":"https:\/\/seranking.com\/de\/blog\/local-seo\/","name":"Local SEO: So steigerst du deine lokale Sichtbarkeit online","isPartOf":{"@id":"https:\/\/seranking.com\/de\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/de\/blog\/local-seo\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/de\/blog\/local-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Google-local-pack.png","datePublished":"2025-03-27T15:10:06+00:00","dateModified":"2026-01-06T13:30:23+00:00","author":{"@id":"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/369c82895fd62401ba88dc972e80e6d9"},"description":"Gewinne mehr Kunden, indem du dein Unternehmen f\u00fcr lokale Suchanfragen optimierst. Lerne die Grundlagen von Local SEO.","breadcrumb":{"@id":"https:\/\/seranking.com\/de\/blog\/local-seo\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/de\/blog\/local-seo\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/seranking.com\/de\/blog\/local-seo\/#primaryimage","url":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Google-local-pack.png","contentUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Google-local-pack.png","width":1372,"height":1420},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/de\/blog\/local-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seranking.com\/de\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO-Strategien","item":"https:\/\/seranking.com\/de\/blog\/kategorie-seo-strategien\/"},{"@type":"ListItem","position":3,"name":"Effektive Local-SEO-Strategien f\u00fcr mehr lokale Kunden"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/de\/blog\/#website","url":"https:\/\/seranking.com\/de\/blog\/","name":"SE Ranking Deutsch","description":"Lerne alles rund um SEO &amp; SEA mit umfassenden Artikeln, Case Studies, Anleitungen und Tipps zu unserer Plattform. Abonniere jetzt!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/de\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Person","@id":"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/369c82895fd62401ba88dc972e80e6d9","name":"Nico Kavelar","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2024\/11\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png","contentUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2024\/11\/de18e8d0-1b76-4386-8d21-e0fa7cd22076-150x150.png","caption":"Nico Kavelar"},"description":"Nico Kavelar ist Country Marketing Manager DACH bei SE Ranking und bringt einen breiten Marketing-Background mit, insbesondere in den Bereichen SEO und SEA. Mit seiner Erfahrung im E-Commerce und B2B-SaaS-Bereich st\u00e4rkt er gezielt die Markenpr\u00e4senz im deutschsprachigen Raum und treibt nachhaltiges Wachstum voran. Wenn Nico nicht gerade Marketingstrategien entwickelt, ist er sportlich aktiv, liebt es zu reisen und vertieft sich gern in Podcasts zu verschiedensten Themen.","sameAs":["https:\/\/www.linkedin.com\/in\/nicokavelar\/"],"url":"https:\/\/seranking.com\/de\/blog\/author\/nico-kavelar\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts\/14467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/users\/436"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/comments?post=14467"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts\/14467\/revisions"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/media?parent=14467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/categories?post=14467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/tags?post=14467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}