{"id":14176,"date":"2025-03-26T09:27:26","date_gmt":"2025-03-26T09:27:26","guid":{"rendered":"https:\/\/seranking.com\/de\/blog\/?p=14176"},"modified":"2026-01-05T15:00:23","modified_gmt":"2026-01-05T15:00:23","slug":"b2b-seo-strategien-und-best-practices","status":"publish","type":"post","link":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/","title":{"rendered":"B2B SEO: Mit diesen Strategien und Best Practices erh\u00f6hst du deine Sichtbarkeit"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":457,"featured_media":14455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[169,130,208],"class_list":["post-14176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kategorie-seo-strategien","tag-keyword-recherche","tag-seo-metriken","tag-wettbewerbsanalyse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO im B2B: Strategien &amp; Best Practices f\u00fcr mehr Sichtbarkeit<\/title>\n<meta name=\"description\" content=\"Erfahre, wie SEO f\u00fcr B2B-Unternehmen mehr Reichweite schafft, die Markenpr\u00e4senz st\u00e4rkt und langfristig neue Kunden generiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO im B2B: Strategien &amp; Best Practices f\u00fcr mehr Sichtbarkeit\" \/>\n<meta property=\"og:description\" content=\"Erfahre, wie SEO im B2B mehr Reichweite schafft und die Markenpr\u00e4senz st\u00e4rkt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Deutsch\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T09:27:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T15:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/b2b-seo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alisa Sternheim-Hirsch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alisa Sternheim-Hirsch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/\",\"url\":\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/\",\"name\":\"SEO im B2B: Strategien & Best Practices f\u00fcr mehr Sichtbarkeit\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/b2b-seo-1.png\",\"datePublished\":\"2025-03-26T09:27:26+00:00\",\"dateModified\":\"2026-01-05T15:00:23+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/25d46fd4fb8bc373c121066cd06593cc\"},\"description\":\"Erfahre, wie SEO f\u00fcr B2B-Unternehmen mehr Reichweite schafft, die Markenpr\u00e4senz st\u00e4rkt und langfristig neue Kunden generiert.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/b2b-seo-1.png\",\"contentUrl\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/b2b-seo-1.png\",\"width\":2400,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seranking.com\/de\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO-Strategien\",\"item\":\"https:\/\/seranking.com\/de\/blog\/kategorie-seo-strategien\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B2B SEO: Mit diesen Strategien und Best Practices erh\u00f6hst du deine Sichtbarkeit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/de\/blog\/\",\"name\":\"SE Ranking Deutsch\",\"description\":\"Lerne alles rund um SEO &amp; SEA mit umfassenden Artikeln, Case Studies, Anleitungen und Tipps zu unserer Plattform. Abonniere jetzt!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/de\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/25d46fd4fb8bc373c121066cd06593cc\",\"name\":\"Alisa Sternheim-Hirsch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Alisa_Sternheim_Hirsch-150x150.jpg\",\"contentUrl\":\"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Alisa_Sternheim_Hirsch-150x150.jpg\",\"caption\":\"Alisa Sternheim-Hirsch\"},\"description\":\"Alisa Sternheim-Hirsch ist SEO-Managerin bei Wix und verantwortlich f\u00fcr die SEO-Strategie im deutschsprachigen Raum. Sie hat einen Hintergrund im Bereich Content-Strategie, im digitalen Marketing und in der Suchmaschinenoptimierung. Alisa hat einen Bachelor-Abschluss in Psychologie sowie einen Master-Abschluss in Organisational Behavior, was ihren Ansatz zur Analyse von Nutzerverhalten und zur Entwicklung von SEO-L\u00f6sungen unterst\u00fctzt.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/alisa-sternheim-hirsch-7b9259134\/\"],\"url\":\"https:\/\/seranking.com\/de\/blog\/author\/alisa-sternheim-hirsch\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO im B2B: Strategien & Best Practices f\u00fcr mehr Sichtbarkeit","description":"Erfahre, wie SEO f\u00fcr B2B-Unternehmen mehr Reichweite schafft, die Markenpr\u00e4senz st\u00e4rkt und langfristig neue Kunden generiert.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/","og_locale":"de_DE","og_type":"article","og_title":"SEO im B2B: Strategien & Best Practices f\u00fcr mehr Sichtbarkeit","og_description":"Erfahre, wie SEO im B2B mehr Reichweite schafft und die Markenpr\u00e4senz st\u00e4rkt.","og_url":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/","og_site_name":"SE Ranking Deutsch","article_published_time":"2025-03-26T09:27:26+00:00","article_modified_time":"2026-01-05T15:00:23+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/b2b-seo-1.png","type":"image\/png"}],"author":"Alisa Sternheim-Hirsch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alisa Sternheim-Hirsch","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/","url":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/","name":"SEO im B2B: Strategien & Best Practices f\u00fcr mehr Sichtbarkeit","isPartOf":{"@id":"https:\/\/seranking.com\/de\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/b2b-seo-1.png","datePublished":"2025-03-26T09:27:26+00:00","dateModified":"2026-01-05T15:00:23+00:00","author":{"@id":"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/25d46fd4fb8bc373c121066cd06593cc"},"description":"Erfahre, wie SEO f\u00fcr B2B-Unternehmen mehr Reichweite schafft, die Markenpr\u00e4senz st\u00e4rkt und langfristig neue Kunden generiert.","breadcrumb":{"@id":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#primaryimage","url":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/b2b-seo-1.png","contentUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/b2b-seo-1.png","width":2400,"height":1260},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/de\/blog\/b2b-seo-strategien-und-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seranking.com\/de\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO-Strategien","item":"https:\/\/seranking.com\/de\/blog\/kategorie-seo-strategien\/"},{"@type":"ListItem","position":3,"name":"B2B SEO: Mit diesen Strategien und Best Practices erh\u00f6hst du deine Sichtbarkeit"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/de\/blog\/#website","url":"https:\/\/seranking.com\/de\/blog\/","name":"SE Ranking Deutsch","description":"Lerne alles rund um SEO &amp; SEA mit umfassenden Artikeln, Case Studies, Anleitungen und Tipps zu unserer Plattform. Abonniere jetzt!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/de\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Person","@id":"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/25d46fd4fb8bc373c121066cd06593cc","name":"Alisa Sternheim-Hirsch","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/seranking.com\/de\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Alisa_Sternheim_Hirsch-150x150.jpg","contentUrl":"https:\/\/seranking.com\/de\/blog\/wp-content\/uploads\/sites\/40\/2025\/03\/Alisa_Sternheim_Hirsch-150x150.jpg","caption":"Alisa Sternheim-Hirsch"},"description":"Alisa Sternheim-Hirsch ist SEO-Managerin bei Wix und verantwortlich f\u00fcr die SEO-Strategie im deutschsprachigen Raum. Sie hat einen Hintergrund im Bereich Content-Strategie, im digitalen Marketing und in der Suchmaschinenoptimierung. Alisa hat einen Bachelor-Abschluss in Psychologie sowie einen Master-Abschluss in Organisational Behavior, was ihren Ansatz zur Analyse von Nutzerverhalten und zur Entwicklung von SEO-L\u00f6sungen unterst\u00fctzt.","sameAs":["https:\/\/www.linkedin.com\/in\/alisa-sternheim-hirsch-7b9259134\/"],"url":"https:\/\/seranking.com\/de\/blog\/author\/alisa-sternheim-hirsch\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts\/14176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/users\/457"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/comments?post=14176"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts\/14176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/media\/14455"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/media?parent=14176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/categories?post=14176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/tags?post=14176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}