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Google legt hier die strengsten Qualit\u00e4tsma\u00dfst\u00e4be an, weil falsche Informationen echten Schaden anrichten k\u00f6nnen.","inLanguage":"de-DE"},"inLanguage":"de-DE"},{"@type":"Question","@id":"https:\/\/seranking.com\/de\/blog\/google-eeat-ymyl\/#faq-question-1782893823056","position":4,"url":"https:\/\/seranking.com\/de\/blog\/google-eeat-ymyl\/#faq-question-1782893823056","name":"Ist E-E-A-T ein Rankingfaktor?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nein. E-E-A-T ist kein einzelner, messbarer Rankingfaktor. 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Bei YMYL-Themen pr\u00fcft Google nur besonders streng, bei allem anderen ist die H\u00fcrde niedriger, das Prinzip aber gleich.","inLanguage":"de-DE"},"inLanguage":"de-DE"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts\/10546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/users\/451"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/comments?post=10546"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/posts\/10546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/media\/10549"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/media?parent=10546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/categories?post=10546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/de\/blog\/wp-json\/wp\/v2\/tags?post=10546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}