﻿{"id":97924,"date":"2026-06-03T14:09:19","date_gmt":"2026-06-03T14:09:19","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=97924"},"modified":"2026-06-03T14:29:44","modified_gmt":"2026-06-03T14:29:44","slug":"claude-impact-research","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/claude-impact-research\/","title":{"rendered":"Claude is now driving 386% more traffic to websites. 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