﻿{"id":88999,"date":"2025-08-01T09:02:25","date_gmt":"2025-08-01T09:02:25","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=88999"},"modified":"2025-08-01T09:43:56","modified_gmt":"2025-08-01T09:43:56","slug":"freelance-vs-in-house-seo-salary","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/","title":{"rendered":"Freelance vs. in-house SEO salary: Insights from the 2025 survey"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[319],"tags":[],"class_list":["post-88999","post","type-post","status-publish","format-standard","hentry","category-category-studies-and-surveys"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Freelancers vs. In-House SEOs: Who Earns More in 2025?<\/title>\n<meta name=\"description\" content=\"Explore our 2025 survey insights to see how much freelancers and in-house SEOs earn, where income gaps exist, and how satisfied they are with their roles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freelancers vs. In-House SEOs: Who Earns More in 2025?\" \/>\n<meta property=\"og:description\" content=\"Explore our 2025 survey insights to see how much freelancers and in-house SEOs earn, where income gaps exist, and how satisfied they are with their roles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T09:02:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T09:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2025\/08\/seo-salary-social-preview-2025-media.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yulia Deda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yulia Deda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/\",\"url\":\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/\",\"name\":\"Freelancers vs. In-House SEOs: Who Earns More in 2025?\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2025\/08\/breadown-of-freelance-vs-in-house-seo-salary-by-range-media.png\",\"datePublished\":\"2025-08-01T09:02:25+00:00\",\"dateModified\":\"2025-08-01T09:43:56+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45\"},\"description\":\"Explore our 2025 survey insights to see how much freelancers and in-house SEOs earn, where income gaps exist, and how satisfied they are with their roles.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2025\/08\/breadown-of-freelance-vs-in-house-seo-salary-by-range-media.png\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2025\/08\/breadown-of-freelance-vs-in-house-seo-salary-by-range-media.png\",\"width\":1190,\"height\":1207},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seranking.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studies &amp; Surveys\",\"item\":\"https:\/\/seranking.com\/blog\/category-studies-and-surveys\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Freelance vs. in-house SEO salary: Insights from the 2025 survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/blog\/\",\"name\":\"SE Ranking Blog\",\"description\":\"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45\",\"name\":\"Yulia Deda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg\",\"caption\":\"Yulia Deda\"},\"description\":\"Yulia is an SEO and Content Marketing Expert at SE Ranking, where she dives deep into the worlds of SEO, AI, and digital marketing. Her passion is making industry research easy to understand and practical for everyday marketing. Outside of work, Yulia enjoys long walks, cozy evenings with friends, and exploring different cultures through food and travel.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/yulia-deda-859a331bb\/\"],\"url\":\"https:\/\/seranking.com\/blog\/author\/yulia-deda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Freelancers vs. In-House SEOs: Who Earns More in 2025?","description":"Explore our 2025 survey insights to see how much freelancers and in-house SEOs earn, where income gaps exist, and how satisfied they are with their roles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/","og_locale":"en_US","og_type":"article","og_title":"Freelancers vs. In-House SEOs: Who Earns More in 2025?","og_description":"Explore our 2025 survey insights to see how much freelancers and in-house SEOs earn, where income gaps exist, and how satisfied they are with their roles.","og_url":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/","og_site_name":"SE Ranking Blog","article_published_time":"2025-08-01T09:02:25+00:00","article_modified_time":"2025-08-01T09:43:56+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2025\/08\/seo-salary-social-preview-2025-media.png","type":"image\/png"}],"author":"Yulia Deda","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yulia Deda","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/","url":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/","name":"Freelancers vs. In-House SEOs: Who Earns More in 2025?","isPartOf":{"@id":"https:\/\/seranking.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2025\/08\/breadown-of-freelance-vs-in-house-seo-salary-by-range-media.png","datePublished":"2025-08-01T09:02:25+00:00","dateModified":"2025-08-01T09:43:56+00:00","author":{"@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45"},"description":"Explore our 2025 survey insights to see how much freelancers and in-house SEOs earn, where income gaps exist, and how satisfied they are with their roles.","breadcrumb":{"@id":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#primaryimage","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2025\/08\/breadown-of-freelance-vs-in-house-seo-salary-by-range-media.png","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2025\/08\/breadown-of-freelance-vs-in-house-seo-salary-by-range-media.png","width":1190,"height":1207},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/blog\/freelance-vs-in-house-seo-salary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seranking.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Studies &amp; Surveys","item":"https:\/\/seranking.com\/blog\/category-studies-and-surveys\/"},{"@type":"ListItem","position":3,"name":"Freelance vs. in-house SEO salary: Insights from the 2025 survey"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/blog\/#website","url":"https:\/\/seranking.com\/blog\/","name":"SE Ranking Blog","description":"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45","name":"Yulia Deda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg","caption":"Yulia Deda"},"description":"Yulia is an SEO and Content Marketing Expert at SE Ranking, where she dives deep into the worlds of SEO, AI, and digital marketing. Her passion is making industry research easy to understand and practical for everyday marketing. Outside of work, Yulia enjoys long walks, cozy evenings with friends, and exploring different cultures through food and travel.","sameAs":["https:\/\/www.linkedin.com\/in\/yulia-deda-859a331bb\/"],"url":"https:\/\/seranking.com\/blog\/author\/yulia-deda\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/88999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/users\/313"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/comments?post=88999"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/88999\/revisions"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media?parent=88999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/categories?post=88999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/tags?post=88999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}