﻿{"id":69199,"date":"2024-07-29T11:21:49","date_gmt":"2024-07-29T11:21:49","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=69199"},"modified":"2025-05-27T14:19:35","modified_gmt":"2025-05-27T14:19:35","slug":"keyword-gap","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/keyword-gap\/","title":{"rendered":"What is Keyword Gap Analysis and How to Do It"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":388,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-69199","post","type-post","status-publish","format-standard","hentry","category-category-keyword-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Gap Analysis: How to Spot and Bridge Them<\/title>\n<meta name=\"description\" content=\"Discover new SEO opportunities with keyword gap analysis. Learn what it is, why it matters for SEO, and how to perform it to gain a competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/blog\/keyword-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Gap Analysis: What It Means and How to Do It\" \/>\n<meta property=\"og:description\" content=\"Uncover missed opportunities in your keyword strategy. Explore the what, why, and how of keyword gap analysis to transform your SEO performance and outpace competitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/blog\/keyword-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-29T11:21:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T14:19:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/07\/1200x630-Keyword-Gap-Analysis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Postol\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Postol\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/blog\/keyword-gap\/\",\"url\":\"https:\/\/seranking.com\/blog\/keyword-gap\/\",\"name\":\"Keyword Gap Analysis: How to Spot and Bridge Them\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/blog\/keyword-gap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/blog\/keyword-gap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/07\/Competitive-Research-analyze-any-competitor.png\",\"datePublished\":\"2024-07-29T11:21:49+00:00\",\"dateModified\":\"2025-05-27T14:19:35+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/072c1f75cf50b7cc67343f7040b4d796\"},\"description\":\"Discover new SEO opportunities with keyword gap analysis. Learn what it is, why it matters for SEO, and how to perform it to gain a competitive advantage.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/blog\/keyword-gap\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/blog\/keyword-gap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/keyword-gap\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/07\/Competitive-Research-analyze-any-competitor.png\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/07\/Competitive-Research-analyze-any-competitor.png\",\"width\":1895,\"height\":1029},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/blog\/keyword-gap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seranking.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keyword Research\",\"item\":\"https:\/\/seranking.com\/blog\/category-keyword-research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is Keyword Gap Analysis and How to Do It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/blog\/\",\"name\":\"SE Ranking Blog\",\"description\":\"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/072c1f75cf50b7cc67343f7040b4d796\",\"name\":\"Anna Postol\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/02\/photo_2023-07-11_10-28-02-150x150.jpg\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/02\/photo_2023-07-11_10-28-02-150x150.jpg\",\"caption\":\"Anna Postol\"},\"description\":\"Anna is an SEO and Content Marketing Expert at SE Ranking, where she finds joy in creating content for SEO, digital marketing, and social media. Her focus is on writing accurate, easy-to-digest, informative pieces that turn complex topics into engaging narratives that resonate with readers. Outside of work, she enjoys stretching exercises, workouts, planning her next travel adventure, and spending time with her beloved cat-daughter.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/anna-postol-5bb782155\/\"],\"url\":\"https:\/\/seranking.com\/blog\/author\/anna-postol\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keyword Gap Analysis: How to Spot and Bridge Them","description":"Discover new SEO opportunities with keyword gap analysis. Learn what it is, why it matters for SEO, and how to perform it to gain a competitive advantage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/blog\/keyword-gap\/","og_locale":"en_US","og_type":"article","og_title":"Keyword Gap Analysis: What It Means and How to Do It","og_description":"Uncover missed opportunities in your keyword strategy. Explore the what, why, and how of keyword gap analysis to transform your SEO performance and outpace competitors.","og_url":"https:\/\/seranking.com\/blog\/keyword-gap\/","og_site_name":"SE Ranking Blog","article_published_time":"2024-07-29T11:21:49+00:00","article_modified_time":"2025-05-27T14:19:35+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/07\/1200x630-Keyword-Gap-Analysis.png","type":"image\/png"}],"author":"Anna Postol","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Postol","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/blog\/keyword-gap\/","url":"https:\/\/seranking.com\/blog\/keyword-gap\/","name":"Keyword Gap Analysis: How to Spot and Bridge Them","isPartOf":{"@id":"https:\/\/seranking.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/blog\/keyword-gap\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/blog\/keyword-gap\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/07\/Competitive-Research-analyze-any-competitor.png","datePublished":"2024-07-29T11:21:49+00:00","dateModified":"2025-05-27T14:19:35+00:00","author":{"@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/072c1f75cf50b7cc67343f7040b4d796"},"description":"Discover new SEO opportunities with keyword gap analysis. Learn what it is, why it matters for SEO, and how to perform it to gain a competitive advantage.","breadcrumb":{"@id":"https:\/\/seranking.com\/blog\/keyword-gap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/blog\/keyword-gap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/keyword-gap\/#primaryimage","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/07\/Competitive-Research-analyze-any-competitor.png","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/07\/Competitive-Research-analyze-any-competitor.png","width":1895,"height":1029},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/blog\/keyword-gap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seranking.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Keyword Research","item":"https:\/\/seranking.com\/blog\/category-keyword-research\/"},{"@type":"ListItem","position":3,"name":"What is Keyword Gap Analysis and How to Do It"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/blog\/#website","url":"https:\/\/seranking.com\/blog\/","name":"SE Ranking Blog","description":"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/072c1f75cf50b7cc67343f7040b4d796","name":"Anna Postol","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/02\/photo_2023-07-11_10-28-02-150x150.jpg","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2024\/02\/photo_2023-07-11_10-28-02-150x150.jpg","caption":"Anna Postol"},"description":"Anna is an SEO and Content Marketing Expert at SE Ranking, where she finds joy in creating content for SEO, digital marketing, and social media. Her focus is on writing accurate, easy-to-digest, informative pieces that turn complex topics into engaging narratives that resonate with readers. Outside of work, she enjoys stretching exercises, workouts, planning her next travel adventure, and spending time with her beloved cat-daughter.","sameAs":["https:\/\/www.linkedin.com\/in\/anna-postol-5bb782155\/"],"url":"https:\/\/seranking.com\/blog\/author\/anna-postol\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/69199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/users\/388"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/comments?post=69199"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/69199\/revisions"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media?parent=69199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/categories?post=69199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/tags?post=69199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}