﻿{"id":66745,"date":"2024-06-19T15:00:08","date_gmt":"2024-06-19T15:00:08","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=66745"},"modified":"2025-06-05T13:38:03","modified_gmt":"2025-06-05T13:38:03","slug":"share-of-voice","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/share-of-voice\/","title":{"rendered":"Share of Voice: Why It Matters and How to Increase It"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":388,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[316],"tags":[],"class_list":["post-66745","post","type-post","status-publish","format-standard","hentry","category-category-digital-marketing-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Share of voice: What it is and how to increase it<\/title>\n<meta name=\"description\" content=\"What is Share of Voice? 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