﻿{"id":5710,"date":"2024-12-13T14:21:40","date_gmt":"2024-12-13T14:21:40","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=5710"},"modified":"2025-05-30T09:06:11","modified_gmt":"2025-05-30T09:06:11","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/keyword-research\/","title":{"rendered":"Keyword research: What it is and how to do It effectively"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":253,"featured_media":6011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-keyword-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Research: Everything You Need to Know to Get Started<\/title>\n<meta name=\"description\" content=\"Learn what keyword research is and how to use it to drive traffic and improve SEO. You&#039;ll also discover how to build a high-quality keyword list step-by-step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/blog\/keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips and Trends to Doing Proper Keyword Research\" \/>\n<meta property=\"og:description\" content=\"What is keyword research and how do you do it right? Check out this guide to learn how to piece together a list of keywords to target on your site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/blog\/keyword-research\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-13T14:21:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-30T09:06:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2019\/10\/Keyword-research-FB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daria Chetvertak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daria Chetvertak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/blog\/keyword-research\/\",\"url\":\"https:\/\/seranking.com\/blog\/keyword-research\/\",\"name\":\"Keyword Research: Everything You Need to Know to Get Started\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/blog\/keyword-research\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/blog\/keyword-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2019\/10\/keyword-research.jpg\",\"datePublished\":\"2024-12-13T14:21:40+00:00\",\"dateModified\":\"2025-05-30T09:06:11+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/0b6fd38d82b07559f7f65f2b5f37795e\"},\"description\":\"Learn what keyword research is and how to use it to drive traffic and improve SEO. You'll also discover how to build a high-quality keyword list step-by-step.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/blog\/keyword-research\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/blog\/keyword-research\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/keyword-research\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2019\/10\/keyword-research.jpg\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2019\/10\/keyword-research.jpg\",\"width\":930,\"height\":690,\"caption\":\"Keyword Research\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/blog\/keyword-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seranking.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keyword Research\",\"item\":\"https:\/\/seranking.com\/blog\/category-keyword-research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Keyword research: What it is and how to do It effectively\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/blog\/\",\"name\":\"SE Ranking Blog\",\"description\":\"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/0b6fd38d82b07559f7f65f2b5f37795e\",\"name\":\"Daria Chetvertak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/05\/DSC_0065-3-2-150x150.jpg\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/05\/DSC_0065-3-2-150x150.jpg\",\"caption\":\"Daria Chetvertak\"},\"description\":\"Daria is an SEO and Content Marketing Expert at SE Ranking. Her interests span across SEO and digital marketing. She likes to describe complicated things in plain words. In her free time, Daria enjoys traveling around the world, studying the art of photography, and visiting art galleries.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/daryack\/\"],\"url\":\"https:\/\/seranking.com\/blog\/author\/daria-chetvertak\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keyword Research: Everything You Need to Know to Get Started","description":"Learn what keyword research is and how to use it to drive traffic and improve SEO. You'll also discover how to build a high-quality keyword list step-by-step.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/blog\/keyword-research\/","og_locale":"en_US","og_type":"article","og_title":"Tips and Trends to Doing Proper Keyword Research","og_description":"What is keyword research and how do you do it right? Check out this guide to learn how to piece together a list of keywords to target on your site.","og_url":"https:\/\/seranking.com\/blog\/keyword-research\/","og_site_name":"SE Ranking Blog","article_published_time":"2024-12-13T14:21:40+00:00","article_modified_time":"2025-05-30T09:06:11+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2019\/10\/Keyword-research-FB.png","type":"image\/png"}],"author":"Daria Chetvertak","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Daria Chetvertak","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/blog\/keyword-research\/","url":"https:\/\/seranking.com\/blog\/keyword-research\/","name":"Keyword Research: Everything You Need to Know to Get Started","isPartOf":{"@id":"https:\/\/seranking.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/blog\/keyword-research\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/blog\/keyword-research\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2019\/10\/keyword-research.jpg","datePublished":"2024-12-13T14:21:40+00:00","dateModified":"2025-05-30T09:06:11+00:00","author":{"@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/0b6fd38d82b07559f7f65f2b5f37795e"},"description":"Learn what keyword research is and how to use it to drive traffic and improve SEO. You'll also discover how to build a high-quality keyword list step-by-step.","breadcrumb":{"@id":"https:\/\/seranking.com\/blog\/keyword-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/blog\/keyword-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/keyword-research\/#primaryimage","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2019\/10\/keyword-research.jpg","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2019\/10\/keyword-research.jpg","width":930,"height":690,"caption":"Keyword Research"},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/blog\/keyword-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seranking.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Keyword Research","item":"https:\/\/seranking.com\/blog\/category-keyword-research\/"},{"@type":"ListItem","position":3,"name":"Keyword research: What it is and how to do It effectively"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/blog\/#website","url":"https:\/\/seranking.com\/blog\/","name":"SE Ranking Blog","description":"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/0b6fd38d82b07559f7f65f2b5f37795e","name":"Daria Chetvertak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/05\/DSC_0065-3-2-150x150.jpg","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/05\/DSC_0065-3-2-150x150.jpg","caption":"Daria Chetvertak"},"description":"Daria is an SEO and Content Marketing Expert at SE Ranking. Her interests span across SEO and digital marketing. She likes to describe complicated things in plain words. In her free time, Daria enjoys traveling around the world, studying the art of photography, and visiting art galleries.","sameAs":["https:\/\/www.linkedin.com\/in\/daryack\/"],"url":"https:\/\/seranking.com\/blog\/author\/daria-chetvertak\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/5710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/users\/253"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/comments?post=5710"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/5710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media\/6011"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media?parent=5710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/categories?post=5710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/tags?post=5710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}