﻿{"id":55315,"date":"2023-11-06T09:19:59","date_gmt":"2023-11-06T09:19:59","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=55315"},"modified":"2026-03-08T14:13:10","modified_gmt":"2026-03-08T14:13:10","slug":"keyword-types","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/keyword-types\/","title":{"rendered":"12 Types of Keywords in SEO You Need to Know"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":313,"featured_media":55540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-55315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-keyword-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Keyword Types in SEO that Drive Traffic and Conversions<\/title>\n<meta name=\"description\" content=\"Explore 12 different SEO keyword types using a length-based and intent-driven approach. Dig deep into trendy, evergreen, question-based, and LSI keywords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/blog\/keyword-types\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Keyword Types in SEO that Drive Traffic and Conversions\" \/>\n<meta property=\"og:description\" content=\"Explore 12 crucial keyword types that are a must-know for any SEO pro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/blog\/keyword-types\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T09:19:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-08T14:13:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2023\/11\/1200x630-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yulia Deda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yulia Deda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/blog\/keyword-types\/\",\"url\":\"https:\/\/seranking.com\/blog\/keyword-types\/\",\"name\":\"12 Keyword Types in SEO that Drive Traffic and Conversions\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/blog\/keyword-types\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/blog\/keyword-types\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2023\/11\/930\u0445690-4.png\",\"datePublished\":\"2023-11-06T09:19:59+00:00\",\"dateModified\":\"2026-03-08T14:13:10+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45\"},\"description\":\"Explore 12 different SEO keyword types using a length-based and intent-driven approach. Dig deep into trendy, evergreen, question-based, and LSI keywords.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/blog\/keyword-types\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/blog\/keyword-types\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/keyword-types\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2023\/11\/930\u0445690-4.png\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2023\/11\/930\u0445690-4.png\",\"width\":1860,\"height\":1380},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/blog\/keyword-types\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seranking.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keyword Research\",\"item\":\"https:\/\/seranking.com\/blog\/category-keyword-research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"12 Types of Keywords in SEO You Need to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/blog\/\",\"name\":\"SE Ranking Blog\",\"description\":\"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45\",\"name\":\"Yulia Deda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg\",\"caption\":\"Yulia Deda\"},\"description\":\"Yulia is an SEO and Content Marketing Expert at SE Ranking, where she dives deep into the worlds of SEO, AI, and digital marketing. Her passion is making industry research easy to understand and practical for everyday marketing. Outside of work, Yulia enjoys long walks, cozy evenings with friends, and exploring different cultures through food and travel.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/yulia-deda-859a331bb\/\"],\"url\":\"https:\/\/seranking.com\/blog\/author\/yulia-deda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"12 Keyword Types in SEO that Drive Traffic and Conversions","description":"Explore 12 different SEO keyword types using a length-based and intent-driven approach. Dig deep into trendy, evergreen, question-based, and LSI keywords.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/blog\/keyword-types\/","og_locale":"en_US","og_type":"article","og_title":"12 Keyword Types in SEO that Drive Traffic and Conversions","og_description":"Explore 12 crucial keyword types that are a must-know for any SEO pro.","og_url":"https:\/\/seranking.com\/blog\/keyword-types\/","og_site_name":"SE Ranking Blog","article_published_time":"2023-11-06T09:19:59+00:00","article_modified_time":"2026-03-08T14:13:10+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2023\/11\/1200x630-3.png","type":"image\/png"}],"author":"Yulia Deda","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yulia Deda","Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/blog\/keyword-types\/","url":"https:\/\/seranking.com\/blog\/keyword-types\/","name":"12 Keyword Types in SEO that Drive Traffic and Conversions","isPartOf":{"@id":"https:\/\/seranking.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/blog\/keyword-types\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/blog\/keyword-types\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2023\/11\/930\u0445690-4.png","datePublished":"2023-11-06T09:19:59+00:00","dateModified":"2026-03-08T14:13:10+00:00","author":{"@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45"},"description":"Explore 12 different SEO keyword types using a length-based and intent-driven approach. Dig deep into trendy, evergreen, question-based, and LSI keywords.","breadcrumb":{"@id":"https:\/\/seranking.com\/blog\/keyword-types\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/blog\/keyword-types\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/keyword-types\/#primaryimage","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2023\/11\/930\u0445690-4.png","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2023\/11\/930\u0445690-4.png","width":1860,"height":1380},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/blog\/keyword-types\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seranking.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Keyword Research","item":"https:\/\/seranking.com\/blog\/category-keyword-research\/"},{"@type":"ListItem","position":3,"name":"12 Types of Keywords in SEO You Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/blog\/#website","url":"https:\/\/seranking.com\/blog\/","name":"SE Ranking Blog","description":"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45","name":"Yulia Deda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg","caption":"Yulia Deda"},"description":"Yulia is an SEO and Content Marketing Expert at SE Ranking, where she dives deep into the worlds of SEO, AI, and digital marketing. Her passion is making industry research easy to understand and practical for everyday marketing. Outside of work, Yulia enjoys long walks, cozy evenings with friends, and exploring different cultures through food and travel.","sameAs":["https:\/\/www.linkedin.com\/in\/yulia-deda-859a331bb\/"],"url":"https:\/\/seranking.com\/blog\/author\/yulia-deda\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/55315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/users\/313"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/comments?post=55315"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/55315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media\/55540"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media?parent=55315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/categories?post=55315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/tags?post=55315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}