﻿{"id":38878,"date":"2024-09-12T14:14:48","date_gmt":"2024-09-12T14:14:48","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=38878"},"modified":"2025-05-27T21:42:07","modified_gmt":"2025-05-27T21:42:07","slug":"anchor-text","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/anchor-text\/","title":{"rendered":"What Anchor Text is and What You Should Know About It"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":253,"featured_media":38881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-38878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-link-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is anchor text | How to optimize anchor text for SEO<\/title>\n<meta name=\"description\" content=\"Get everything you should know about anchor text and why it&#039;s crucial for the website&#039;s SEO. 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