﻿{"id":34246,"date":"2024-03-15T17:21:51","date_gmt":"2024-03-15T17:21:51","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=34246"},"modified":"2024-05-02T07:13:31","modified_gmt":"2024-05-02T07:13:31","slug":"google-eeat-ymyl","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/","title":{"rendered":"E-E-A-T and YMYL: What Google Wants You to Pay Attention To"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":313,"featured_media":47986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-34246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-seo-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google E-E-A-T and YMYL: Your Keys to a Better Online Reputation<\/title>\n<meta name=\"description\" content=\"Learn about the relationship between E-E-A-T and YMYL, how they have evolved throughout the years, and how to optimize your YMYL pages for better E-E-A-T.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google E-E-A-T and YMYL: Your Keys to a Better Online Reputation\" \/>\n<meta property=\"og:description\" content=\"Learn about the relationship between E-E-A-T and YMYL, how they have evolved throughout the years, and how to optimize your YMYL pages for better E-E-A-T.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-15T17:21:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-02T07:13:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/10\/1200\u0445630-E-A-T-YMYL.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yulia Deda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yulia Deda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/\",\"url\":\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/\",\"name\":\"Google E-E-A-T and YMYL: Your Keys to a Better Online Reputation\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/10\/930\u0445690-min.png\",\"datePublished\":\"2024-03-15T17:21:51+00:00\",\"dateModified\":\"2024-05-02T07:13:31+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45\"},\"description\":\"Learn about the relationship between E-E-A-T and YMYL, how they have evolved throughout the years, and how to optimize your YMYL pages for better E-E-A-T.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/10\/930\u0445690-min.png\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/10\/930\u0445690-min.png\",\"width\":1860,\"height\":1380,\"caption\":\"What is Google EEAT\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seranking.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Strategy\",\"item\":\"https:\/\/seranking.com\/blog\/category-seo-strategy\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E-E-A-T and YMYL: What Google Wants You to Pay Attention To\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/blog\/\",\"name\":\"SE Ranking Blog\",\"description\":\"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45\",\"name\":\"Yulia Deda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg\",\"caption\":\"Yulia Deda\"},\"description\":\"Yulia is an SEO and Content Marketing Expert at SE Ranking, where she dives deep into the worlds of SEO, AI, and digital marketing. Her passion is making industry research easy to understand and practical for everyday marketing. Outside of work, Yulia enjoys long walks, cozy evenings with friends, and exploring different cultures through food and travel.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/yulia-deda-859a331bb\/\"],\"url\":\"https:\/\/seranking.com\/blog\/author\/yulia-deda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google E-E-A-T and YMYL: Your Keys to a Better Online Reputation","description":"Learn about the relationship between E-E-A-T and YMYL, how they have evolved throughout the years, and how to optimize your YMYL pages for better E-E-A-T.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/","og_locale":"en_US","og_type":"article","og_title":"Google E-E-A-T and YMYL: Your Keys to a Better Online Reputation","og_description":"Learn about the relationship between E-E-A-T and YMYL, how they have evolved throughout the years, and how to optimize your YMYL pages for better E-E-A-T.","og_url":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/","og_site_name":"SE Ranking Blog","article_published_time":"2024-03-15T17:21:51+00:00","article_modified_time":"2024-05-02T07:13:31+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/10\/1200\u0445630-E-A-T-YMYL.png","type":"image\/png"}],"author":"Yulia Deda","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yulia Deda","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/","url":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/","name":"Google E-E-A-T and YMYL: Your Keys to a Better Online Reputation","isPartOf":{"@id":"https:\/\/seranking.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/10\/930\u0445690-min.png","datePublished":"2024-03-15T17:21:51+00:00","dateModified":"2024-05-02T07:13:31+00:00","author":{"@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45"},"description":"Learn about the relationship between E-E-A-T and YMYL, how they have evolved throughout the years, and how to optimize your YMYL pages for better E-E-A-T.","breadcrumb":{"@id":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/blog\/google-eeat-ymyl\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#primaryimage","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/10\/930\u0445690-min.png","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/10\/930\u0445690-min.png","width":1860,"height":1380,"caption":"What is Google EEAT"},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/blog\/google-eeat-ymyl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seranking.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO Strategy","item":"https:\/\/seranking.com\/blog\/category-seo-strategy\/"},{"@type":"ListItem","position":3,"name":"E-E-A-T and YMYL: What Google Wants You to Pay Attention To"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/blog\/#website","url":"https:\/\/seranking.com\/blog\/","name":"SE Ranking Blog","description":"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/3257f6efa212c71d4f23154bc20f5c45","name":"Yulia Deda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2022\/07\/photo_2022-07-11-15.19.10-150x150.jpeg","caption":"Yulia Deda"},"description":"Yulia is an SEO and Content Marketing Expert at SE Ranking, where she dives deep into the worlds of SEO, AI, and digital marketing. Her passion is making industry research easy to understand and practical for everyday marketing. Outside of work, Yulia enjoys long walks, cozy evenings with friends, and exploring different cultures through food and travel.","sameAs":["https:\/\/www.linkedin.com\/in\/yulia-deda-859a331bb\/"],"url":"https:\/\/seranking.com\/blog\/author\/yulia-deda\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/34246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/users\/313"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/comments?post=34246"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/34246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media\/47986"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media?parent=34246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/categories?post=34246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/tags?post=34246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}