﻿{"id":28684,"date":"2023-06-06T08:39:09","date_gmt":"2023-06-06T08:39:09","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=28684"},"modified":"2025-06-05T13:40:51","modified_gmt":"2025-06-05T13:40:51","slug":"google-alerts-for-marketing","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/google-alerts-for-marketing\/","title":{"rendered":"How to Use Google Alerts for Marketing"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":313,"featured_media":28726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[292],"tags":[],"class_list":["post-28684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-best-marketing-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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