{"id":20935,"date":"2024-09-06T09:17:04","date_gmt":"2024-09-06T09:17:04","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=20935"},"modified":"2025-06-05T13:54:40","modified_gmt":"2025-06-05T13:54:40","slug":"what-is-conversion-rate","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/","title":{"rendered":"What is an SEO conversion rate, and how do you calculate it?"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":127,"featured_media":20953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[316],"tags":[],"class_list":["post-20935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-digital-marketing-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO conversion rate: What it is and how to calculate it<\/title>\n<meta name=\"description\" content=\"Learn what a conversion rate is for SEO and how to calculate it. We\u2019ll share tools to use and performance metrics to track in order to improve conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Conversion Rate And How It Is Measured\" \/>\n<meta property=\"og:description\" content=\"Learn how to calculate conversion rate and which metrics it should be combined with.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"SE Ranking Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-06T09:17:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T13:54:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/1200\u0445630_What-is-conversion-rate.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Megan Grant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Grant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/\",\"url\":\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/\",\"name\":\"SEO conversion rate: What it is and how to calculate it\",\"isPartOf\":{\"@id\":\"https:\/\/seranking.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/930\u0445690_What-is-conversion-rate.png\",\"datePublished\":\"2024-09-06T09:17:04+00:00\",\"dateModified\":\"2025-06-05T13:54:40+00:00\",\"author\":{\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/a1f17d5a348913b4cb67811e9f55b4ad\"},\"description\":\"Learn what a conversion rate is for SEO and how to calculate it. We\u2019ll share tools to use and performance metrics to track in order to improve conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#primaryimage\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/930\u0445690_What-is-conversion-rate.png\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/930\u0445690_What-is-conversion-rate.png\",\"width\":930,\"height\":690,\"caption\":\"what is cr\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seranking.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing Metrics\",\"item\":\"https:\/\/seranking.com\/blog\/category-digital-marketing-metrics\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is an SEO conversion rate, and how do you calculate it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seranking.com\/blog\/#website\",\"url\":\"https:\/\/seranking.com\/blog\/\",\"name\":\"SE Ranking Blog\",\"description\":\"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seranking.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/a1f17d5a348913b4cb67811e9f55b4ad\",\"name\":\"Megan Grant\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/megan-150x150.png\",\"contentUrl\":\"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/megan-150x150.png\",\"caption\":\"Megan Grant\"},\"description\":\"Megan is a Writer, Editor, YouTuber and Founder of Spark Content Agency. She has been writing and editing professionally since 2011. She specializes in creating high-impact, SEO-driven content that ranks and resonates. Writing is, hands down, her favorite thing to do. Her chihuahua, Peanut, often steps in to help with edits.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/megan-grant-writer\/\"],\"url\":\"https:\/\/seranking.com\/blog\/author\/megan-grant\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO conversion rate: What it is and how to calculate it","description":"Learn what a conversion rate is for SEO and how to calculate it. We\u2019ll share tools to use and performance metrics to track in order to improve conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"What Is Conversion Rate And How It Is Measured","og_description":"Learn how to calculate conversion rate and which metrics it should be combined with.","og_url":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/","og_site_name":"SE Ranking Blog","article_published_time":"2024-09-06T09:17:04+00:00","article_modified_time":"2025-06-05T13:54:40+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/1200\u0445630_What-is-conversion-rate.png","type":"image\/png"}],"author":"Megan Grant","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Megan Grant","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/","url":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/","name":"SEO conversion rate: What it is and how to calculate it","isPartOf":{"@id":"https:\/\/seranking.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#primaryimage"},"image":{"@id":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/930\u0445690_What-is-conversion-rate.png","datePublished":"2024-09-06T09:17:04+00:00","dateModified":"2025-06-05T13:54:40+00:00","author":{"@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/a1f17d5a348913b4cb67811e9f55b4ad"},"description":"Learn what a conversion rate is for SEO and how to calculate it. We\u2019ll share tools to use and performance metrics to track in order to improve conversions.","breadcrumb":{"@id":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seranking.com\/blog\/what-is-conversion-rate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#primaryimage","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/930\u0445690_What-is-conversion-rate.png","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/930\u0445690_What-is-conversion-rate.png","width":930,"height":690,"caption":"what is cr"},{"@type":"BreadcrumbList","@id":"https:\/\/seranking.com\/blog\/what-is-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seranking.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing Metrics","item":"https:\/\/seranking.com\/blog\/category-digital-marketing-metrics\/"},{"@type":"ListItem","position":3,"name":"What is an SEO conversion rate, and how do you calculate it?"}]},{"@type":"WebSite","@id":"https:\/\/seranking.com\/blog\/#website","url":"https:\/\/seranking.com\/blog\/","name":"SE Ranking Blog","description":"In SE Ranking SEO blog we talk about search engine optimization, digital marketing, and business processes: tutorials, case studies, and trends by SEO experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seranking.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/a1f17d5a348913b4cb67811e9f55b4ad","name":"Megan Grant","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seranking.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/megan-150x150.png","contentUrl":"https:\/\/seranking.com\/blog\/wp-content\/uploads\/2021\/10\/megan-150x150.png","caption":"Megan Grant"},"description":"Megan is a Writer, Editor, YouTuber and Founder of Spark Content Agency. She has been writing and editing professionally since 2011. She specializes in creating high-impact, SEO-driven content that ranks and resonates. Writing is, hands down, her favorite thing to do. Her chihuahua, Peanut, often steps in to help with edits.","sameAs":["https:\/\/www.linkedin.com\/in\/megan-grant-writer\/"],"url":"https:\/\/seranking.com\/blog\/author\/megan-grant\/"}]}},"_links":{"self":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/20935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/comments?post=20935"}],"version-history":[{"count":0,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/posts\/20935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media\/20953"}],"wp:attachment":[{"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/media?parent=20935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/categories?post=20935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seranking.com\/blog\/wp-json\/wp\/v2\/tags?post=20935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}