﻿{"id":18454,"date":"2023-06-27T11:48:55","date_gmt":"2023-06-27T11:48:55","guid":{"rendered":"https:\/\/seranking.com\/blog\/?p=18454"},"modified":"2025-05-13T18:49:58","modified_gmt":"2025-05-13T18:49:58","slug":"google-analytics-setup","status":"publish","type":"post","link":"https:\/\/seranking.com\/blog\/google-analytics-setup\/","title":{"rendered":"How to set up GA4: A step-by-step guide"},"content":{"rendered":null,"protected":false},"excerpt":{"rendered":"","protected":false},"author":79,"featured_media":18568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[286],"tags":[],"class_list":["post-18454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category-analytics-reporting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set Up Google Analytics 4: The Complete GA4 Guide<\/title>\n<meta name=\"description\" content=\"A step-by-step instruction to set up GA4. 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