Kristina Green
Aug 12, 2016 | 8 min read

As soon as you start a new blog, you want to gain top ranking positions in SERP. However, you have to remember that does not happen overnight. You should build a certain amount of quality links before you’ll start seeing first results of your activities. 

It is a well-known fact that not all links are equal. There is much difference between getting an Abel Prize and just getting a bonus at work. Don’t you think so? I mean that some backlinks can give more value in Google search.

As you’ve already known, all links are divided into Dofollow and Nofollow. I will cover the basic things about each one and whether they are really worthy for SEO activities.

SEO value of Dofollow links

Dofollow links are an HTML attribute that is used to allow search bots to follow the links. If a webmaster is link to your site with dofollow link, search engine bots and people can follow you. They pass on link juice and really benefit your website to get a high Page Rank.

Google takes notes of Dofollow links and figures how many users are linking to your page in order to get how really good the page is. The more Dofollow links you have, the more points you will get. The best way to give the follow link is to use the keyword as the anchor text. Here is an example:

<a href=“https://seranking.com/”>SE Ranking</a>

It is important not only to get Dofollow link from anywhere, but to gain a follow link from a reputable website. If you can post a link on New Your Times or CNN, you will cut a melon!

Dofollow links are links that can help you to increase Page Rank, gain more SEO points and boost link juice what makes your site highly ranked in SERP. Dofollow links are real votes of credibility by Google.

Nofollow links without SEO value

Nofollow links don’t allow search engine bots to follow your links. These links don’t pass on link juice. Only people can follow these links. They don’t help you to boost Page Rank, website rankings and have no SEO value. It is a notice for search engine not to count a link.

As we know Nofollow links don’t pass any link juice but it can help to get traffic on your website. I guess you’ve noticed many times the Nofollow rel tag. If you use the Nofollow link HTML tag, you won’t do any harm for your website. Search engines even respect this tag. Here is the example of this tag:

<a rel=”nofollow  href=”https://seranking.com/”>SE Ranking</a>

The Nofollow tag can be good for SEO – most webmasters use this tag not to follow untrusted content. These links belong in paid links, forums, blog comments and some untrusted content.

Google have recently noticed that they will count Nofollow links to boost PR for your page. But it depends on where the link is placed and the quality of it. If you place it at the begging of your text, it will give more impact than if you post it at the bottom of the page.

The Benefits of Nofollow links for SEO

You should follow the principle of diversity. I mean it is important to use Nofollow links for your inbound link profile. It will look suspicious if all inbound links are Dofollow and it is not natural. Don’t you think so? Therefore, you need to balance your links and use both Dofollow and Nofollow links. A healthy mix of Nofollow links can even give a good influence on Dofollow links.

I guess with any link you can get much traffic. Good and quality link is a gateway in your website that shows your content and can give a good amount of traffic. If you have Nofollow links on Wikipedia or Google blog it doesn’t mean the link is not valuable, vice versa, sites with a lot of traffic can give many benefits.

That sort of traffic will allow you to deal with conversions, leads and even get a Dofollow link. Getting links on social media is what you should lead to creative awareness about your content. It is really good to get links on authoritative websites and social media, forums and blogs that can attract good traffic to your websites.

The moral of the story: Don’t think what links will be valuable for SEO, think about links that can be worthy for your business, product, brand or service. Think about links that can increase your brand authority. Try to build website trust!

How to check whether a link is Nofollow or Dofollow

There are a few ways how to check the type of links: Dofollow or Nofollow.

  1.   Right-click on a page and click “view source. You will see a screenshot. In the source code, you need to press Ctrl+F and search for your site name and comments in the screenshot. Now you can check the type of a link.
  2.   There are many useful extensions you can download for Firefox or Chrome automatically that will define whether a link is Dofollow or Nofollow.

Seranking nofollow

For Firefox you can use:

SEO Quake

Nodofollow

For Chrome browser you can try out:

NofollowSimple

For WordPress blog, you can use the Robots meta plugin to define noindex, nofollow and noarchive tags on a post. If you want to remove all Nofollow links from comments, you can try Dofollow plugin.

But how can we monitor spotted backlinks and be sure that all the dofollow links stay as they are and don’t become nofollow one day?

Special backlink monitoring tools like the one from SE Ranking allow you to automatically import any site’s backlinks and provide a detailed analysis and filtering facilities. 

When monitoring your backlinks with SE Ranking, you can track their status, check the most important SEO parametres, define suspicious links and create a ready-to-go disavow file for Google. 

monitor dofollow and nofollow backlinks

Try how it feels to check and control all your backlinks in one place – 14 days are completely free.

Google’s 2019 updates on nofollow links

Prior to the September 2019 update, Google treated the “nofollow” attribute as an instruction to ignore the link. From now on, Google takes it as a hint for rankings and later on — starting in March 2020 — it will use it as a hint for crawling and indexing as well. 

What does “using it as a hint for rankings” mean? Previously, the “nofollow” attribute was a command, and now it’s rather a recommendation. This means that if Google deems it necessary – it will give such links credit, recognize them as spam or use them for various ranking purposes. 

Long story short: 

  • Google didn’t use nofollow links for rankings or indexing.
  • As of September 10, it uses them as “hints” for rankings. 
  • Starting on March 2, 2020, Google will be using them as “hints” for crawling and indexing. 

Moreover, Google initiated two new link attributes to point out the specific role of a link: rel=”sponsored” and rel=”ugc”. 

Up until now, the “nofollow” attribute was the only way to mark a link that shouldn’t be taken into account by Google. Now, Google suggested more specific options. The “sponsored” attribute should mark all paid and sponsored links. And “ugc” should be applied to links in user-generated content, i.e. comments, forum posts, etc. 

Does it mean we should rush to replace the nofollow attribute with the new ones? No, it’s okay to leave your paid or user-generated links with “nofollow” attributes. 

Can the new attributes be used in combination with “nofollow”? Yes. You can use them together if needed: rel=”nofollow sponsored”, rel=”nofollow ugc”. 

Main takeaway: Don’t worry, there’s no need for any radical changes, just keep the updates in mind in the future. Everything’s fine, guys! 

Conclusion

It is a well-know fact that everyone wants to get Dofollow links. The best way is to create epic and original content that will attract traffic and makes it shared and linked in a natural way.

When you focus on creating an awesome link profile, try to get a healthy balance of Dofollow and Nofollow links. Both links can deserve a good place in SEO.

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71 comments
  1. I want to to thank you for this wonderful read!! I certainly loved every little bit of it. I have got you book-marked to check out new stuff you post…

  2. This blog deals with all the notable values of Do-follow links for getting the best SEO results, as well as the benefits of Nofollow links regarding SEO. All the information regarding the ways of checking whether a specific link is Do-follow or No-follow is absolutely marvelous for any online business person.

  3. i have been troubled with this issue of do follow and no follow. thanks to you I have learned that even no follow is good since if one has only do follow it tell Google that their link are not natural

  4. On the same token, you’ll need a site which includes many foreclosures. Ready profit goals for the extra bucks you make an investment of and be accepted as completely ready to leave the market industry whenever you reach them. America’s team The New Orleans Saints signed on a fourth-round draft pick and offensive tackle, Jerome Bushrod.Now the Betfair prices will be more generous than all the bookmakers’ prices, but you want to find prices that are significantly higher than these prices, that will come in other time so you can trade out. One has to be able to lose graciously, pick one self up and move on in life to the next match.

  5. I know that nofollow link do not pass the link juice. But does not about that they are important too for the linking purpose. Thanks

  6. am still a little confused about the Nofollow links, for example, any external link on my site the do add Nofollow att to them, is that good

    1. Yes, it’s true. Google gives a “trust” value to a nofollowed links which drive traffic. In other words, the more users follow this link the more SEO value you get.

  7. Great post Kristina! I agree that nofollow links are very important for your link diversity. They are natural to have in your link profile and if they are low in numbers it looks fishy to Google. Thanks for your insights!

  8. Yes, it is good to have both dofollow as well as nofollow links for your site so that your link profile looks little healthier.

  9. Dofollow links best benefit is-
    It’s Improve Your Page Rank, Domain Authority, And Page Authority.

    Do-Follow promotes faster crawling and indexing.

    Make Your Website Trusted Infront Of Gooogle.

    Google will rank you well in Search Results.

    You can rank any keywords in Front page of Google.

  10. Great guide for understanding difference between dofollow and nofollow links.
    This post help me to make some dofollow internal link and external no follow.

  11. Hi Kristina,

    Very nice article on the value and importance of Do follow and no follow link But i want to know, How search engines treat no follow links if i have more the 50 or 60 percent of No-Follow backlink on my website.

    1. Thanks! Well, I think that both dofollow and nofollow links deserve a place in your marketing strategy. Actually, there is no one right answer. But if you look at the TOP websites in your niche, you may see the ratio they have to get some guidelines. Just don’t forget that the right dofollow vs nofollow ratio is unknown.

  12. Hi Kristina
    Great guide Awesome info about the do follow and no follow links,
    nice article and knowledgeable article on dofollow & nofollow .
    thanks for sharing it.
    i loved going though it …

  13. Great guide Awesome info about the do follow and no follow links,
    nice article and knowledgeable article on dofollow & nofollow

  14. I have really learnt something from this, focusing on mainly do follow can make google to suspect your link

  15. Thanks for the helpful article, helped me a lot understanding the practice with search engine optimisation.

  16. Hi

    Great article. What is the most important thing for blog seo, content or links? I have few blogs and on some of it i focused on content only and
    i achived amazing results. On another few blogs i focused on content and links big time but i can`t see any better results than on the blogs with no links.

    Your work helps many people

    1. Thanks, Alex! Well, both are important. If you have quality content, you will get more shares and natural backlinks. So you may be right – there is no point to focus on the links solely if you have a low-quality content. First, create the best content and then “help” it to get more relevant links that will surely boost up your blog rankings.

  17. Thanks for this precious information! I have Understood and All My doubts are cleared right now . Make Dofollow Links and rank high in the google.

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