It’s time for our weekly digest! Here are the most interesting news from the SEO world.
Penguin 4.0 rollout now complete
Penguin 4.0, as some are referring to the real-time version of this algorithm, is completely rolled out. Now that all data centers have the new code, those sites impacted by previous Google Penguin issues should have seen a recovery at some level if they took the necessary steps to clean up their links. Time to check your positions with SE Ranking!
Yahoo is using display ads to drive search traffic for competitive terms
Have you seen some display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes or other stuff? Well, Yahoo has begun running display ads that drive users directly to search results pages. These ads link to search results pages on Yahoo and sometimes Bing. The ads appear to be targeting popular and highly competitive (read: expensive) search terms.
Google acquires Famebit
Google acquired a technology platform that helps creators and brands find and work with each other through sponsorships and paid promotion – Famebit. This move aims to help YouTube creators connect with brands.