Kristina Green
Nov 18, 2016 | 1 min read

It’s time for our weekly digest! Here are the most interesting news from the SEO world.

Penguin 4.0 rollout now complete

Penguin 4.0, as some are referring to the real-time version of this algorithm, is completely rolled out. Now that all data centers have the new code, those sites impacted by previous Google Penguin issues should have seen a recovery at some level if they took the necessary steps to clean up their links. Time to check your positions with SE Ranking!

Yahoo is using display ads to drive search traffic for competitive terms

Have you seen some display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes or other stuff? Well, Yahoo has begun running display ads that drive users directly to search results pages. These ads link to search results pages on Yahoo and sometimes Bing. The ads appear to be targeting popular and highly competitive (read: expensive) search terms.

Google acquires Famebit

Google acquired a technology platform that helps creators and brands find and work with each other through sponsorships and paid promotion – Famebit. This move aims to help YouTube creators connect with brands.

Stay tuned!

 

Share article
Leave a Reply

Your email address will not be published. Required fields are marked *

More Articles
SE Ranking News
SE Ranking updates: November 2019
Dec 09, 2019 6 min read

Over the past month, we've updated SEO/PPC Competitor Research, Report Builder, Analytics & traffic, and a number of other SE Ranking tools. Find out everything about what’s new in our monthly SE Ranking update blog post!

Andrew Shipp
SE Ranking News
SE Ranking updates: October 2019
Nov 11, 2019 7 min read

Last month, we've completely redesigned the Backlink Checker tool, fully integrated with Google Data Studio, and have made other less significant changes and updates to the platform. Find out everything about what’s new in our monthly SE Ranking update blog post!

Andrew Shipp