According to statistics, 72% of the changes that were made on the website affect its SERPs rankings. And not always for the better. Let’s evaluate some real life cases, to see the impact of such occurrences.
Case #1. A client made some changes to the important SEO-elements on the website, for example, removed keywords from the Title, changed headlines or added outbound links while neglecting to notify their digital agency about the modifications.
What is the result? Positions suddenly drop, and while your SEO-expert is looking for the reason, the website continue to rank very low leading to dramatic decrease in organic traffic, leads and sales. But who takes the responsibility for the losses? – The agency.
Case #2. PPC-specialist generated paid traffic and optimizes webpage for it. At the same time, a marketing manager or a client changes the content on this webpage for a more “attractive” one with no word to the ppc-specialist.
What is the result? At best, PPC-campaign is less productive than it was expected and at worst – the budget is wasted.
Case #3. Attackers hack the website, make changes to the code or add irrelvant links in order to lower your site ranking or steal your data.
What is the result? Website rankings drop, the site gets penalized by the search engine or becomes a channel that transmits confidential information to third parties – while website owner is not even aware of it.
Case #4. Digital marketers are constantly testing different content structures, copy variations, page layouts, CTAs, and so forth to improve the conversion on the product, check-out or the pricing pages. These experiments are effective, but require a lot of time and resources.
What is the result? Page changes monitoring watches over your competitors’ website pages and informs you about the results of their experiments. Stop wasting time on costly tries and tests – implement changes and improvements that are already working for your competitors and watch your conversion grow.
Page changes monitoring is the tool that detects any changes on the website and notifies the user. No matter how big your website team is or what are your objectives, you will now be always aware of all and any changes happening to your site or any other site you are monitoring.
There are only 3 steps to getting a total control of any page of your site:
Step 1. Add tracking pages to Page changes monitoring.
Open your SE Ranking account. (If you don’t have one, just create it – it’s very easy! Or try it free.). Choose the tool from the drop-down menu at the top of the project page or in the Website Analysis section.
You can add pages either manually or by importing xls, xlsx, csv files.
Page changes monitoring scans the entire page for changes made to the key SEO-elements: Title, Description, Keywords; headlines H1-H2; content, the number of inbound and outbound links, robots.txt file; HTTP response status from the server (301, 404).
You can also choose certain parts of the pages for scanning. The tool provides the following tags for that <-! Start_Monitor -> and <-! End_Monitor → – just enter them in the code of the page to select the part you want to scan.
In the exact same manner you can exclude certain areas from monitoring – for example, your blog which is constantly updated and edited.
Step 2. Set your scanning frequency, and alerts.
Page changes monitoring may scan your website at any time, but we recommend you to choose one of the regular types of monitoring: every day, every three days, once a week, once a month or in the selected days. This way you can scratch website monitoring from your To-do list, as the service will automatically make within a specified period of time and send you the report via email or system Notification Center.
Step 3: Track and analyze the changes.
Page changes monitoring allows you to see the complete picture of the changes made to the website, and delve into the details of every change.
Dashboards: collect all the key data needed to take complete control over your site:
- revision history;
- groups and pages, that are monitored;
- the number of detected changes up to date;
- date of the last inspection.
Why it’s important? The dashboards help detect the changes that affected the SERPs positioning very quickly. . With no Page changes monitoring in place it would be hard to discover in time what modifications impacted the ranking, when and how.
Revision history: this section opens by clicking on the link of the page you want to monitor. Here you can see all the modifications that took place within the last 6 months and see in details what was added (marked in green) and deleted (marked in red).
Why it’s important? It indicates where and what changes have been made, so it doesn’t take much time for the user to detect them.
Changes evaluations: here you can compare monitoring results for different periods. Red-marked content contains the areas, which were deleted from the page, the green ones – newly added.
Why it’s important? This deep analysis shows which specific changes affect the ranking of the website and detects the malicious code and links that can affect the website rankings,as well as data security.
Thus, to find and eliminate hazardous website changes you will only need to make a few clicks in Page changes monitoring. And in cooperation with other SE Ranking tools, there is nothing that would keep you from getting your website to SERPs TOP.
Check Page changes monitoring to see how it works or attend our webinar to learn more about Page Changes Monitoring and other crucial SEO features available in SE Ranking.