Let’s be honest — 2016 wasn’t easy. Google released yet another mobile-friendly update which gave an additional ranking boost for mobile-friendly websites and destroyed the SERPs dreams of others. People got trust issues thanks to fake news in Facebook and fake short reviews on websites. So we learned to spend more time and resources to create more detailed, long-form content. With all popular platforms jumping to LIVE (video and other things) we understood that it’s no longer enough to simply make video content. We’ve become more creative, more attentive to our user’s needs providing them with practical data and raw entertainment. The evolution of cards trend — in search results, Twitter, and other platforms — gave us a sign that Knowledge Graph was only a start.
And, of course, Penguin, Possum, and Panda have kept us on our SEO toes.
So, it was hard to be a good SEO and not to get to the SEO naughty list this year.
But easу, bro! Soon we’ll get a 365 brand new days to change it and get the Google’s love:)
SE Ranking team