Website security should always be among your top priorities, and SSL/TLS protocols are what ensures the safe connection and data exchange. In this article, we explain how SSL/TLS technologies work, how to get a trusted certificate, and what versions of protocol and encryption to use.
How much does a loading speed matter for your website and how to measure it? Google switches its focus to user-centric performance metrics, making Core Web Vitals and other page experience signals an actual ranking factor. In this article, we explain how to check and improve your website’s performance and speed.
Knowing the basic principles of keyword research and being aware of the tools that can help you put it together, you’ll be able to streamline the entire website promotion process and make it more efficient. What is your approach to putting together a list of keywords to target on your website?
Email marketing is among the most profitable digital marketing channels, and to get the most out of it, you need to use the power of AI. Learn how AI-fueled email marketing can help you boost customer engagement, increase conversions and improve the relationship with your clients.
Duplicate pages may appear on your website without you even knowing. They negatively affect rankings and can lead to keyword cannibalization. Learn how to spot duplication issues on time, what actions to take to deal with existing duplicates, and how to avoid them in the future.
People who write reviews help improve consumer culture, and help us learn about a product’s nuances that the manufacturer does not tell us about. So how do you write a great product/service review? What needs to be mentioned in it? And what best-practice examples should you aim for? Read all about it here!
Clean and concise URLs have the right structure that describes what is on the page. Does your website have many of those? Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy.
Image optimization will help your web pages become more engaging to visitors and get rich snippets in the SERPs. In the article, we’re going through all the aspects of image SEO, explaining what matters most for search engines and what techniques will make your images most helpful for searchers.
Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?