Svetlana Shchehel
30 Articles
Svetlana is a content marketer and editor at SE Ranking. Her interests span across digital marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories. Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat.
SEO Insights
How to create an XML sitemap: a guide to successful SEO mapping
Mar 31, 2021 23 min read

Most of the time search robots explore your site by naturally following links. Still, if you want crawlers to find all your website pages that matter, you'd better use an XML sitemap. Learn which pages to include in your sitemap, which is the easiest way to create one and how to submit your sitemap to Google.

Svetlana Shchehel
SE Ranking News
SE Ranking’s big plans for 2021
Jan 26, 2021 9 min read

Every year in January we go through the list of your wishes and decide, which of them will make it to our roadmap. And while it may seem like New Year resolutions are no longer relevant in today's ever-changing landscape, we at SE Ranking stick to our traditions. Learn which new tools we'll be developing in 2021 and which modules will get an upgrade.

Svetlana Shchehel
SEO Insights
Summing up 2020: how the shift toward local and online shopping transformed SEO
Dec 29, 2020 1 min read

2020 has turned our world upside down. To understand exactly how all of the changes we faced impacted SEO, SE Ranking reached out to 10 experts and asked them to answer 5 questions about 2020’s SEO trends. Find out how the shift toward local and online shopping impacted SEO, which new Local Pack features we can expect according to our experts, and which SERM best practices can help you win over the customers.

Svetlana Shchehel
SE Ranking News
Halloween Party at SE Ranking
Oct 30, 2020 1 min read

We invite all the SE Ranking users to play a Halloween game. Many spooky guests have broken loose in SE Ranking and are lurking across the platform’s pages. Help us find them all before midnight November 1st. Three winners will be chosen in the end from all the participants who get the maximum number of points. If you win, we will prolong your SE Ranking subscription for a month. If you lose, your website will be haunted 👻

Svetlana Shchehel
SEO Insights
The ultimate guide to guest posting
Sep 28, 2020 38 min read

Quality guest blogging is time-consuming, and still, marketers are eager to invest their time into crafting guest articles. In this blog post, we’ve outlined the benefits that guest posting can bring along with some pitfalls you need to be aware of. Learn whether guest blogging is the right thing for you and if so, build your own impactful guest posting strategy based on the practical tips from SE Ranking team and SEO experts we reached out to.

Svetlana Shchehel
SE Ranking News
SE Ranking updates: July 2020
Aug 04, 2020 4 min read

Over the past month, we’ve been working on upgrading the Rankings and Analytics & traffic modules that now boast a new metric and new ways of analyzing graphs. We've also enabled manual reports editing and made some UX changes. Find out everything about what’s new in our monthly SE Ranking update blog post!

Svetlana Shchehel