Sveltana Shchehel
26 Articles
Svetlana is a content marketer and editor at SE Ranking. Her interests span across digital marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories. Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat.
SEO Insights
Summing up 2020: how the shift toward local and online shopping transformed SEO
Dec 29, 2020 1 min read

2020 has turned our world upside down. To understand exactly how all of the changes we faced impacted SEO, SE Ranking reached out to 10 experts and asked them to answer 5 questions about 2020’s SEO trends. Find out how the shift toward local and online shopping impacted SEO, which new Local Pack features we can expect according to our experts, and which SERM best practices can help you win over the customers.

Sveltana Shchehel
SE Ranking News
Halloween Party at SE Ranking
Oct 30, 2020 1 min read

We invite all the SE Ranking users to play a Halloween game. Many spooky guests have broken loose in SE Ranking and are lurking across the platform’s pages. Help us find them all before midnight November 1st. Three winners will be chosen in the end from all the participants who get the maximum number of points. If you win, we will prolong your SE Ranking subscription for a month. If you lose, your website will be haunted 👻

Sveltana Shchehel
SEO Insights
The ultimate guide to guest posting
Sep 28, 2020 38 min read

Quality guest blogging is time-consuming, and still, marketers are eager to invest their time into crafting guest articles. In this blog post, we’ve outlined the benefits that guest posting can bring along with some pitfalls you need to be aware of. Learn whether guest blogging is the right thing for you and if so, build your own impactful guest posting strategy based on the practical tips from SE Ranking team and SEO experts we reached out to.

Sveltana Shchehel
SE Ranking News
SE Ranking updates: July 2020
Aug 04, 2020 4 min read

Over the past month, we’ve been working on upgrading the Rankings and Analytics & traffic modules that now boast a new metric and new ways of analyzing graphs. We've also enabled manual reports editing and made some UX changes. Find out everything about what’s new in our monthly SE Ranking update blog post!

Sveltana Shchehel
SEO Insights
Website security 101: keeping your website safe from hackers
Jul 30, 2020 11 min read

Website security is not just a buzzword. Cyberattacks can do real harm to your website especially if hackers get their hands on your customers' data since massive data breaches are always associated with both financial and reputational losses. Taking website security lightly can also cost you rankings and traffic. In this guide, we've put together website security best practices that will help you protect your website.

Sveltana Shchehel
SEO Insights
Understanding CSS and JavaScript SEO
Jul 01, 2020 27 min read

The way a website is coded has a great impact on its performance and therefore SEO potential. This post revolves around CSS and JavaScript—the two coding languages that turn a website beautiful and interactive. Learn how Google handles CSS and JS, and how you can fix common CSS and JS to improve your rankings and website performance.

Sveltana Shchehel
SEO Insights
Packing a marketing toolkit to efficiently promote your website
May 25, 2020 31 min read

With plenty of ways to promote your website in the modern digital landscape, the question is which techniques can help you get quick results and then maintain visibility online. In this post, you'll find two promotion plans to pick from depending on your goals and available resources. Every suggested strategy comes with actionable tips, so you'll surely know where to start.

Sveltana Shchehel
SEO Insights
Moving to HTTPS in 5 steps
May 21, 2020 17 min read

HTTPS is a secure transfer protocol that every website needs to protect users' data. Learn why you should switch to HTTPS with no further delay, why you need an SSL certificate, and where to get one. We'll also share some insights on setting up your website and Google Search Console after moving to HTTPS that will help you keep your rankings and traffic.

Sveltana Shchehel
SEO Insights
Understanding the value of the referring domain metric
Apr 15, 2020 8 min read

When you analyze your own backlink profile or those of your competitors, make sure to pay attention to the referring domain metric. If interpreted properly, it can help you save some time, understand the true value of a backlink profile and even find new partnering opportunities. All you need is the necessary data at hand.

Sveltana Shchehel