Svetlana Shchehel
31 Articles
Svetlana is a content marketer and editor at SE Ranking. Her interests span across digital marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories. Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat.
SEO Insights
Why are your existing customers more valuable than new ones?
Jun 30, 2021 9 min read

In e-commerce marketing, the focus always falls on new customer acquisition. However, to keep growing in a sustainable way, a business should be focusing on the clients who already have ordered from you. In this post, we explore why existing customers are so important to e-commerce businesses and offer practical tips on how you can work with them.

Svetlana Shchehel
SEO Insights
Using the power of internal linking
Jun 25, 2021 37 min read

The power of internal linking is often underestimated. And still, a killer internal linking strategy may bring you closer to reaching your goals. In this post, we'll explain why internal linking matters and how you can get the most out of it.

Svetlana Shchehel
SEO Insights
What does SEO stand for in marketing
May 13, 2021 11 min read

Marketers always keep looking for new more efficient ways of promoting their brand but often ignore SEO-related opportunities. Learn how introducing SEO to your marketing mix can help you gain visibility in search and build a sustainable acquisition strategy.

Svetlana Shchehel
SEO Insights
In search of the right CMS for your SEO success
Apr 09, 2021 23 min read

A good CMS should be easy to use, versatile, scalable and SEO-friendly. In this post, we’ll figure out what makes the best CMS for SEO and which popular platforms do better than others for websites that mostly rely on organic traffic.

Svetlana Shchehel
SEO Insights
How to create an XML sitemap: a guide to successful SEO mapping
Mar 31, 2021 23 min read

Most of the time search robots explore your site by naturally following links. Still, if you want crawlers to find all your website pages that matter, you'd better use an XML sitemap. Learn which pages to include in your sitemap, which is the easiest way to create one and how to submit your sitemap to Google.

Svetlana Shchehel
SE Ranking News
SE Ranking’s big plans for 2021
Jan 26, 2021 9 min read

Every year in January we go through the list of your wishes and decide, which of them will make it to our roadmap. And while it may seem like New Year resolutions are no longer relevant in today's ever-changing landscape, we at SE Ranking stick to our traditions. Learn which new tools we'll be developing in 2021 and which modules will get an upgrade.

Svetlana Shchehel