Kelly Breland
19 Articles
Kelly is a freelance writer and digital marketer. She helps companies grow their online presence and writes insightful articles about SEO and digital marketing. Kelly spends her free time hiking, making beautiful photos of nature, and playing with her dog.
SEO Insights
The role of CTR in SEO: How to increase the number of clicks from the SERPs
Jun 07, 2021 12 min read

The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.

Kelly Breland
SEO Insights
How to directly connect SEO and sales
Dec 04, 2020 15 min read

Popular analytics metrics give you an idea of how many potential customers can find you via search. But to correlate your SEO efforts with revenues, you need to also track individual organic leads. Learn how to track various optimization metrics and lead parameters to connect SEO and sales.

Kelly Breland
SEO Insights
Robots.txt file: What it is, how to set it up, how to check it
Oct 23, 2020 13 min read

Learn why you need a robots.txt file, which pages should be excluded from crawling with its help, and how to configure the file properly. Here, you'll find general robots.txt file contents requirements, information on the directives supported by popular search engines as well as some examples of robots.txt files.

Kelly Breland
SEO Insights
Proven methods for protecting content from being copied
Aug 19, 2020 11 min read

Images, texts, and videos have always been and will be copied. No website owner can prevent content theft. But what should you do if original content gets stolen? Find out how to prevent the content on your website from being copied by third parties by checking out these effective, proven methods.

Kelly Breland
SEO Insights
What is patchwriting and how to avoid it
Aug 12, 2020 9 min read

Search engines have introduced new methods of evaluating content to rank top-quality niche sites higher and lower the ranking positions of irrelevant, thin-content websites. Check out this post to find out what patchwriting and paraphrasing plagiarism is and how you can avoid it by creating unique value content.

Kelly Breland